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- Tasks: Create engaging automotive content and manage website updates.
- Company: Join the AA, a trusted UK brand offering diverse services beyond roadside assistance.
- Benefits: Enjoy 25 days leave, free breakdown membership, discounts, and a supportive work environment.
- Why this job: Be part of a mission to keep Britain moving while honing your copywriting skills in a dynamic team.
- Qualifications: Experience in automotive copywriting, SEO knowledge, and CMS proficiency required.
- Other info: Diversity is valued; we encourage applications from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
Company description
Location: London – Hybrid – Three Days In Office
Employment Type: Full-Time/Permanent
Salary: Competitive Salary and up-to 10% Bonus
Hours: Monday-Friday
Think the AA is just about roadside assistance? Think again!
As one of the UK\’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we\’ve got you covered. Our mission is to keep Britain moving, and we\’re looking for dedicated individuals to join our team. Ready to join us?
#LI-EJ1 #LI-Hybrid
This is the job
As a seasoned copywriter, editor, or content producer with automotive experience, you\’ll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You\’ll simplify technical information and make our services compelling, always keeping our customers in mind.
In this role, you\’ll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You\’ll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers.
You\’ll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.
Day-to-day, you\’ll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You\’ll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.
What will I be doing?
- Managing and publishing all Roadside and Driving Advice website content, including updates and new content creation
- Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages
- Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion
- Collaborating with design teams to create user-focused copy and seamless customer journeys
- Writing editorial articles on driver advice and evergreen guides to support online service and product purchases
- Ensuring content aligns with our brand, tone of voice, and content strategy.
- Optimising content for SEO by working closely with SEO teams and applying SEO principles
- Overseeing the editorial process to deliver high-quality content efficiently.
- Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies
- Refreshing and creating content to ensure it is accurate, helpful, and supports customer intent and SEO profile
What do I need?
- Experience as a copywriter or editor in the automotive sector
- Understanding of consumer needs and trends in the automotive industry
- Excellent writing skills to produce engaging editorial copy quickly
- Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content
- Knowledge of SEO best practices for content creation
- Experience using CMS systems for content publication and comfortable with HTML.
- Ability to tackle briefs and follow brand guidelines, copy decks, and style guides
- Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
Automotive Copywriter - London employer: The Automobile Association
Contact Detail:
The Automobile Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Automotive Copywriter - London
✨Tip Number 1
Familiarise yourself with the latest trends in the automotive industry. This will not only help you understand the market better but also allow you to create content that resonates with the target audience, showcasing your expertise during interviews.
✨Tip Number 2
Network with professionals in the automotive and copywriting sectors. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at The AA.
✨Tip Number 3
Brush up on your SEO skills, particularly how they apply to content creation. Being able to discuss specific strategies you've used to optimise content for search engines will demonstrate your value to the team.
✨Tip Number 4
Prepare examples of your previous work that highlight your ability to write engaging, customer-focused content. Be ready to discuss how you approached different projects and the results achieved, as this will showcase your capabilities effectively.
We think you need these skills to ace Automotive Copywriter - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a copywriter or editor in the automotive sector. Emphasise your understanding of consumer needs and trends in the industry, as well as any relevant skills in UX copywriting and SEO.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the automotive industry and how your skills align with the job requirements. Mention specific examples of your previous work that demonstrate your ability to create engaging and customer-focused content.
Showcase Your Writing Skills: Include samples of your writing that reflect your ability to produce high-quality, engaging editorial copy. If possible, provide links to published articles or content that showcases your expertise in automotive topics and SEO best practices.
Follow Application Instructions: Carefully read the application instructions provided by the company. Ensure you submit all required documents and adhere to any specified formats or guidelines. This attention to detail will reflect your suitability for the role.
How to prepare for a job interview at The Automobile Association
✨Showcase Your Automotive Knowledge
Make sure to brush up on the latest trends and news in the automotive industry. Being able to discuss recent developments or popular models will demonstrate your passion and expertise, which is crucial for this role.
✨Prepare Engaging Writing Samples
Bring along a portfolio of your best writing samples, particularly those related to automotive topics. Highlight pieces that showcase your ability to simplify complex information and engage readers, as this aligns with the job requirements.
✨Understand SEO Principles
Familiarise yourself with SEO best practices, especially how they apply to copywriting. Be ready to discuss how you’ve optimised content in the past and how you would approach SEO for the AA's web content.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with designers, SEO specialists, or other stakeholders in previous roles. This will show your ability to work effectively in a team environment.