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- Tasks: Join our Marketing team to enhance digital systems and streamline operations.
- Company: Dynamic organisation focused on cultural and visitor economy sectors.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be the tech-savvy bridge between marketing strategy and execution, making a real impact.
- Qualifications: Experience with CRM systems, data integration, and analytics tools required.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a technically confident, solutions-focused MarTech & Digital Systems Officer to join our Marketing team. This is a pivotal new role designed to strengthen our in-house digital capability. You will act as the bridge between marketing strategy and technical execution—integrating systems, improving reporting, and ensuring our digital infrastructure works seamlessly together. You will take ownership of our CRM implementation, connect our website and ticketing systems to analytics platforms, develop automated reporting dashboards, and reduce reliance on external developers for routine web and integration tasks.
This is not a purely CRM role. Nor is it a pure developer role. It is a hybrid position for someone who understands how digital systems connect—and who enjoys building smarter, more efficient marketing operations. This role will directly support our ambition to:
- Increase visitor numbers.
- Improve marketing efficiency.
- Strengthen data-driven decision making.
- Build long-term digital resilience.
- Reduce external agency reliance.
- Enable smarter reporting to leadership and trustees.
You will help build the technical backbone that supports our marketing growth.
Key ResponsibilitiesCRM Strategy & Implementation (Primary Focus)
- Lead the selection, setup, and implementation of a new CRM system.
- Design data structures, tagging frameworks, and audience segmentation models.
- Integrate CRM with:
- Website
- Email marketing platforms
- Ticketing system (Digitickets)
- Google Analytics
Systems Integration & Marketing Infrastructure
- Connect key digital platforms using APIs and integrations.
- Oversee data flows between:
- Website
- Ticketing system
- CRM
- Email marketing software
- Google Analytics (GA4)
Website & Backend Development Support
- Make backend CMS updates and improvements.
- Create and optimise landing pages.
- Implement and test pop-ups, tracking scripts, and conversion tools.
- Improve UX and page performance in collaboration with marketing and external developers.
- Reduce dependency on external development agencies for day-to-day changes.
Analytics & Reporting
- Lead Google Analytics configuration and tracking accuracy.
- Develop automated dashboards using Microsoft Power BI.
- Build reporting systems that:
- Save marketing team time
- Provide real-time performance insights
- Support senior leadership and board-level reporting
- Interpret data and provide actionable recommendations.
Continuous Improvement
- Identify opportunities to streamline workflows.
- Improve campaign attribution and performance tracking.
- Stay informed about emerging MarTech tools and industry developments.
- Support upskilling of wider marketing team in digital best practice.
Person Specification
Essential
- Proven experience implementing or managing a CRM system.
- Strong understanding of data structures, segmentation, and marketing automation.
- Experience integrating multiple digital platforms.
- Working knowledge of APIs and data connections.
- Strong understanding of Google Analytics (GA4).
- Experience building dashboards in Microsoft Power BI.
- Experience working with CMS platforms (WordPress, DNN, Drupal or similar).
- Strong analytical and problem‑solving skills.
- Ability to explain technical concepts clearly to non‑technical colleagues.
Desirable
- Experience working with ticketing systems (e.g. Digitickets or similar).
- Experience in cultural, heritage, visitor economy or charity sectors.
- Understanding of data privacy, GDPR and compliance requirements.
- Experience improving conversion journeys and landing page performance.
- Basic understanding of paid digital media tracking (Google Ads, Meta).
Personal Attributes
- Technically curious and naturally solutions‑oriented.
- Calm under pressure and comfortable troubleshooting.
- Proactive and self‑managing.
- Collaborative—able to work across marketing, operations, finance and leadership.
- Commercially aware with strong attention to detail.
- Comfortable working in a growing, evolving organisation.
How to Apply
Apply for this role by downloading and completing an application form and emailing it to us. Closing date: 24th March 2025 at 12 noon. We are unable to accept CVs as applications. We only accept a completed application form which can be found on our website. As we receive a high volume of applications, we reserve the right to close the application process early.
MarTech & Digital Systems Officer employer: The Auckland Project
Contact Detail:
The Auckland Project Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech & Digital Systems Officer
✨Tip Number 1
Get to know the company inside out! Research their marketing strategies, digital tools they use, and any recent campaigns. This will help you tailor your approach and show them you're genuinely interested in how you can contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to MarTech and digital systems. Think about how your skills align with their needs, especially around CRM implementation and data integration. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen to join their team!
We think you need these skills to ace MarTech & Digital Systems Officer
Some tips for your application 🫡
Get to Know Us: Before you dive into the application, take a moment to explore our website and understand what we do at StudySmarter. This will help you tailor your application to show how you can contribute to our mission.
Follow the Instructions: Make sure you download the application form from our website and fill it out completely. We only accept completed forms, so double-check that you've included all the necessary information before sending it off.
Show Your Skills: In your application, highlight your experience with CRM systems, data integration, and analytics. Use specific examples to demonstrate how your skills align with the role of MarTech & Digital Systems Officer.
Be Yourself: Let your personality shine through in your application. We’re looking for someone who is not just technically skilled but also a good fit for our team culture. Don’t be afraid to show us your enthusiasm for the role!
How to prepare for a job interview at The Auckland Project
✨Know Your Tech Inside Out
Make sure you’re well-versed in the CRM systems and digital platforms mentioned in the job description. Brush up on your knowledge of APIs, Google Analytics, and Microsoft Power BI. Being able to discuss these tools confidently will show that you’re the right fit for this hybrid role.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled integration issues or improved marketing workflows in the past. This role is all about finding solutions, so demonstrating your analytical and problem-solving skills will be key to impressing the interviewers.
✨Communicate Clearly
Since you’ll be acting as a bridge between technical and non-technical teams, practice explaining complex concepts in simple terms. Think of scenarios where you’ve had to break down technical jargon for colleagues and be ready to share those experiences.
✨Stay Current with MarTech Trends
Research the latest trends and tools in the MarTech space. Being able to discuss emerging technologies and how they could benefit the organisation will show your passion for continuous improvement and your commitment to staying ahead in the field.