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- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud tools.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Flexible work-life balance, healthcare, pension plan, and tailored benefits for your lifestyle.
- Other info: Embrace continuous learning and career growth in a dynamic environment.
- Why this job: Make an impact with personalised email campaigns and be part of a diverse, inclusive team.
- Qualifications: 2+ years in email marketing and Salesforce Marketing Cloud certifications required.
The predicted salary is between 40000 - 50000 £ per year.
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.
Responsibilities
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage full QA to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
Qualifications
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
Company Overview
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training. We provide flexibility to help you achieve a good work-life balance. You will be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
Benefits
We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits that support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
Lead Specialist in Westminster employer: The Association
Contact Detail:
The Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Specialist in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, especially those using Salesforce Marketing Cloud. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing and Salesforce tools. We recommend having specific examples ready to demonstrate your experience and success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Lead Specialist in Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back on showcasing your email marketing expertise!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements in email marketing campaigns. Use metrics to demonstrate your impact, like open rates or engagement levels. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for email marketing and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at The Association
✨Know Your Tools
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and audience segmentation. Be ready to discuss how you've used these tools in past campaigns and how they can enhance customer experiences.
✨Showcase Your Creativity
Prepare examples of email marketing campaigns you've designed. Highlight your ability to create engaging content and effective A/B tests. This will demonstrate your hands-on experience and innovative thinking.
✨Understand the Metrics
Brush up on key email marketing metrics like open rates, click-through rates, and conversion rates. Be prepared to discuss how you've used data to inform your strategies and improve campaign performance.
✨Align with Company Goals
Research The Association and its mission. Think about how your email marketing strategies can align with their goals. Showing that you understand their vision will set you apart as a candidate who is genuinely interested in contributing.