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- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud tools.
- Company: Join a Great Place to Work-Certified company transforming the finance profession.
- Benefits: Flexible benefits, healthcare, pension plan, and focus on employee wellbeing.
- Other info: Be part of a diverse team that values inclusion and continuous learning.
- Why this job: Make an impact with personalised email campaigns and innovative marketing strategies.
- Qualifications: 2+ years in email marketing and Salesforce Marketing Cloud certifications required.
The predicted salary is between 35000 - 45000 £ per year.
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.
Responsibilities
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage full QA to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
Qualifications
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
Company Overview
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training. We provide flexibility to help you achieve a good work-life balance. You will be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
Benefits
We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits that support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
Lead Specialist employer: The Association
Contact Detail:
The Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, especially those using Salesforce Marketing Cloud. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing and Salesforce tools. We recommend role-playing with a friend to boost your confidence!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Lead Specialist
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with Salesforce Marketing Cloud and any relevant certifications. We want to see how you've used tools like Journey Builder and audience segmentation in your previous roles.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific responsibilities mentioned in the job description. Show us how your past experiences align with what we’re looking for.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Association
✨Know Your Tools
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and audience segmentation features. Be ready to discuss how you've used these tools in past campaigns and how they can enhance customer experiences.
✨Showcase Your Campaign Success
Prepare specific examples of email marketing campaigns you've developed. Highlight your role in designing content, setting up automated workflows, and the results achieved through A/B testing. Metrics matter, so be ready to share numbers!
✨Understand the Audience
Demonstrate your ability to segment audiences effectively. Discuss how you tailor email content based on customer behaviour and interactions. This shows that you can deliver relevant and engaging communications.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's email marketing strategies and goals. This not only shows your interest but also gives you insight into how you can align your skills with their objectives.