At a Glance
- Tasks: Shape marketing strategies for exciting new events and drive audience engagement.
- Company: Join The Assembly, a dynamic media company with a passion for live events.
- Benefits: Competitive salary, creative freedom, and opportunities for personal and professional growth.
- Other info: Exciting career progression opportunities in a supportive and collaborative environment.
- Why this job: Be part of an innovative team and make your mark in the events industry.
- Qualifications: Experience in marketing, strong communication skills, and a love for live events.
Company: The Assembly
Location: Office based, The Assembly HQ located in Shenfield, Essex
Event: An exciting new launch trade event in the Design & Creative sector
Job Type: Permanent Contract
Start Date: Immediate Start
Salary: £30,000-£40,000
About The Assembly: The Assembly is a dynamic and forward-thinking independent media company committed to delivering exceptional experiences. Our diverse portfolio includes a range of events that cater to various industries and interests both in trade & consumer markets. We are now seeking a skilled and motivated Trade Marketing Manager to join our growing team, driving the marketing strategy for one of our new events for 2027 and contributing to the overall success of The Assembly.
Job Summary: As a Trade Marketing Manager at The Assembly, you will play a pivotal role in shaping the marketing strategy for the inaugural show in 2027 and beyond. This position requires a creative and strategic thinker with a passion for live events. You will be responsible for developing and executing comprehensive marketing campaigns to drive attendance, increase brand awareness, and foster engagement within our target audience.
The role will be based at The Assembly’s HQ in Shenfield, well-positioned for the Elizabeth line and under a 25 minute hop to London, and easily accessible from the M25 & A12.
Key Responsibilities:
- Strategic Planning: Develop and implement strategic marketing plans to meet organisational objectives. Analyse market trends and competitor activities to identify opportunities and threats.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing channels. Collaborate with internal teams to maintain brand integrity and enhance brand recognition.
- Digital Marketing: Create, execute and nurture digital marketing campaigns, including social media, email marketing, online and paid advertising. Utilise SEO and SEM strategies to optimise online presence and drive traffic to event websites. Oversee and nurture the B2B Database to create a highly targeted audience of engaged professionals & decision makers from within the industry.
- Content Creation: Lead the development of compelling and relevant content for various marketing channels, including blogs, email, social media, and press releases. Collaborate with design teams to create visually appealing and effective marketing collateral.
- Event Promotion: Implement targeted promotion strategies to increase event attendance and engagement. Work closely with the design & sales teams to create promotional materials and incentives for sponsors and exhibitors. Identify and develop partnerships with key opinion leaders and voices within the industry to drive reach and add credibility to the event. Shape collaborations with industry-leading Media partners and credible organisations to amplify the shows reach and authority. Leverage tailored Marketing tactics such as Direct Mail and the strategic support of telemarketers to refine and reach the target audience. Promote the event schedule & stage content.
- Analytics and Reporting: Monitor and analyse the performance of marketing campaigns, providing regular reports and insights. Track and Report on registration and event attendee insights, managing the ticket platform for the event. Use data-driven insights to optimise marketing strategies and improve ROI.
- Budget Management: Set & implement marketing budgets and ensure KPI’s are met, and OPEX maximised across the event.
Target: Meet a pre-show number for audience registrations.
Qualifications:
- Proven experience across relevant marketing roles.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and analytics platforms.
- Experience managing social handles, monitoring metrics, and guiding growth.
- Confidence in forming and maintaining strong relationships with external partners & sponsors.
- Experience in the Trade events & exhibitions space would be advantageous.
WHY JOIN THE ASSEMBLY? You’ll be joining a growing independent events and media business where you’ll have the opportunity to own relationships, develop new commercial ideas and see your work come to life. You’ll be part of a team building some of the most exciting platforms in the professional sector with plenty of opportunity to develop, progress and make your mark.
To apply for this role, please send your CV and a cover letter that gives an overview of why you feel that you’d be the best candidate for this role to Michael Dynan, Co-Founder of The Assembly.
Trade Marketing Manager employer: The Assembly Events
The Assembly is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about live events. Located in Shenfield, Essex, with easy access to London, employees enjoy a collaborative environment that encourages creativity and professional growth, alongside the opportunity to contribute to exciting new projects in the Design & Creative sector. Join us to be part of a team that values your ideas and supports your career development in a rewarding industry.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Assembly Events and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Assembly Events are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Assembly Events on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Assembly Events. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Assembly Events. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Assembly Events:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Assembly Events’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Assembly Events
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Assembly Events will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Assembly Events, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
