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- Tasks: Manage and grow key Group & MICE accounts across Europe, driving revenue through strategic partnerships.
- Company: Join The Ascott Limited, a trusted hospitality leader with a diverse portfolio.
- Benefits: Enjoy travel allowances, exclusive staff rates, and 30 days' free relocation accommodation.
- Why this job: Shape growth in a dynamic role while developing your career in the hospitality industry.
- Qualifications: 3-5 years of sales experience in the hotel or travel industry, focusing on Groups and MICE.
- Other info: Embrace diversity and thrive in a supportive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Ascott Limited is seeking an experienced, new business focused and ambitious Key Account Manager, Groups & MICE to join our Sales Team at our London based UK Corporate Office. Within Europe, Ascott's portfolio of lodging properties now comprises of value-add Meetings & Events, with the recent addition of new managed properties into the UK portfolio and those in the pipeline. You will report to the Director of Sales, UK, developing and managing key Group and MICE accounts across Europe, driving revenue growth through strategic account management, proactive business development, and strong client partnerships. Working from our London office in a hybrid (3/5 office-based days) approach, the role will include frequent travel within the UK and Europe.
As our Key Account Manager, Groups & MICE, you will:
- Manage and grow a portfolio of key Group & MICE accounts across the European property portfolio, building strong, long-term client relationships and delivering tailored event solutions.
- Develop and execute sales strategies aligned with market trends and customer insights.
- Identify and secure new Group & MICE business through proactive prospecting and networking as well as retain, grow, and re-engage existing and inactive accounts.
- Negotiate contracts and pricing in line with the revenue and profitability objectives.
- Monitor competitor activity and market trends to identify opportunities and risks.
- Collaborate with internal sales, revenue, marketing, and property teams to ensure seamless delivery.
- Conduct sales calls, site inspections, client events, and attend industry trade shows.
- Prepare and deliver sales proposals, presentations, and client pitches.
- Maintain accurate CRM records and produce regular performance and revenue reports.
To be successful in the role of Key Account Manager, Groups & MICE, we are looking for:
- Minimum of 3-5 years' sales experience within the hotel or travel industry, with a strong focus on Groups and/or MICE.
- Bachelor's degree in Hospitality Management, Business Administration, or a related field (or equivalent experience).
- Proven understanding of the Groups & MICE market, including trends, customer behaviour, and key competitors.
- Proven track record in new business development and key account management, particularly within Groups, Events, Associations, or Sports sectors.
- Demonstrated ability to develop and execute sales strategies and consistently achieve revenue targets.
- Excellent negotiation, communication, and presentation skills.
- Strong organisational and time management abilities.
- Proficiency in CRM systems and Microsoft Office.
- Willingness to travel frequently as required.
This is your opportunity to take on a pivotal role as Key Account Manager, Groups & MICE, as The Ascott Limited's portfolio continues to grow. We focus on your professional and personal development, and we offer:
- Travel allowance to support your daily commute.
- 30 days' free relocation accommodation in one of our properties (if moving to London).
- Exclusive staff rates at our European properties, ideal for your own city breaks.
- PERKBOX subscription from day one, with retail discounts and perks.
- Employee Assistance Programme (EAP) and recognition awards.
- Career development, valuable on-the-job training, and access to our online learning platform.
- Incentive for business and individual performance.
If you are ready to shape growth across Europe, strengthen client partnerships, and deliver commercial success, apply today and make your next career move with us.
At The Ascott Limited, we embrace diversity, equity, and inclusion, welcoming applicants of all backgrounds to create a supportive and thriving workplace where everyone can contribute their unique perspectives.
Key Account Manager, Groups & MICE in London employer: The Ascott Limited UK Corporate Office
Contact Detail:
The Ascott Limited UK Corporate Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager, Groups & MICE in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential clients and partners. The more people you know, the better your chances of landing that Key Account Manager role.
✨Tip Number 2
Show off your expertise! Prepare a killer presentation or pitch that highlights your understanding of the Groups & MICE market. Tailor it to showcase how you can drive revenue growth for Ascott Limited.
✨Tip Number 3
Follow up! After meeting someone or sending a proposal, don’t just sit back. A quick follow-up email can keep you top of mind and show your enthusiasm for the role.
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter to streamline your application process. We’re here to help you every step of the way in landing that dream job!
We think you need these skills to ace Key Account Manager, Groups & MICE in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience in Groups and MICE, and showcase any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for the hospitality industry and how your skills can help us drive revenue growth and build strong client partnerships.
Showcase Your Sales Strategies: In your application, don’t forget to mention specific sales strategies you’ve developed or executed in the past. We want to see how you’ve successfully navigated the Groups and MICE market!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with The Ascott Limited.
How to prepare for a job interview at The Ascott Limited UK Corporate Office
✨Know Your Market
Before the interview, dive deep into the Groups & MICE market. Understand current trends, key competitors, and customer behaviours. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can drive revenue growth.
✨Showcase Your Success Stories
Prepare specific examples of your past successes in account management and business development. Highlight how you've built strong client relationships and achieved revenue targets. Use metrics where possible to quantify your achievements, as numbers speak volumes!
✨Practice Your Pitch
Since you'll be preparing sales proposals and presentations, practice delivering a mock pitch during your interview. This will demonstrate your communication skills and ability to engage clients. Make sure to convey your passion for the hospitality industry and how you can contribute to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's strategy, culture, and future plans in the Groups & MICE sector. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals. Plus, it gives you a chance to engage in a meaningful conversation!
