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- Tasks: Manage and grow key Group & MICE accounts across Europe, driving revenue through strategic partnerships.
- Company: Join The Ascott Limited, a leading hospitality company with a diverse portfolio.
- Benefits: Enjoy travel allowances, exclusive staff rates, and career development opportunities.
- Why this job: Shape growth in a dynamic environment while building strong client relationships.
- Qualifications: 3-5 years of sales experience in the hotel or travel industry, focusing on Groups and MICE.
- Other info: Hybrid work model with frequent travel and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
The Ascott Limited is seeking an experienced, new business focused and ambitious Key Account Manager, Groups & MICE to join our Sales Team at our London based UK Corporate Office. Within Europe, Ascott's portfolio of lodging properties now comprises of value-add Meetings & Events, with the recent addition of new managed properties into the UK portfolio and those in the pipeline.
You will report to the Director of Sales, UK, developing and managing key Group and MICE accounts across Europe, driving revenue growth through strategic account management, proactive business development, and strong client partnerships. Working from our London office in a hybrid (3/5 office-based days) approach, the role will include frequent travel within the UK and Europe.
As our Key Account Manager, Groups & MICE, you will:
- Manage and grow a portfolio of key Group & MICE accounts across the European property portfolio, building strong, long-term client relationships and delivering tailored event solutions.
- Develop and execute sales strategies aligned with market trends and customer insights.
- Identify and secure new Group & MICE business through proactive prospecting and networking as well as retain, grow, and re-engage existing and inactive accounts.
- Negotiate contracts and pricing in line with the revenue and profitability objectives.
- Monitor competitor activity and market trends to identify opportunities and risks.
- Collaborate with internal sales, revenue, marketing, and property teams to ensure seamless delivery.
- Conduct sales calls, site inspections, client events, and attend industry trade shows.
- Prepare and deliver sales proposals, presentations, and client pitches.
- Maintain accurate CRM records and produce regular performance and revenue reports.
To be successful in the role of Key Account Manager, Groups & MICE, we are looking for:
- Minimum of 3-5 years' sales experience within the hotel or travel industry, with a strong focus on Groups and/or MICE.
- Bachelor's degree in Hospitality Management, Business Administration, or a related field (or equivalent experience).
- Proven understanding of the Groups & MICE market, including trends, customer behaviour, and key competitors.
- Proven track record in new business development and key account management, particularly within Groups, Events, Associations, or Sports sectors.
- Demonstrated ability to develop and execute sales strategies and consistently achieve revenue targets.
- Excellent negotiation, communication, and presentation skills.
- Strong organisational and time management abilities.
- Proficiency in CRM systems and Microsoft Office.
- Willingness to travel frequently as required.
This is your opportunity to take on a pivotal role as Key Account Manager, Groups & MICE, as The Ascott Limited's portfolio continues to grow. We focus on your professional and personal development, and we offer:
- Travel allowance to support your daily commute.
- Days' free relocation accommodation in one of our properties (if moving to London).
- Exclusive staff rates at our European properties, ideal for your own city breaks.
- PERKBOX subscription from day one, with retail discounts and perks.
- Employee Assistance Programme (EAP) and recognition awards.
- Career development, valuable on-the-job training, and access to our online learning platform.
- Incentive for business and individual performance.
If you are ready to shape growth across Europe, strengthen client partnerships, and deliver commercial success, apply today and make your next career move with us.
About Us: At The Ascott Limited, we embrace diversity, equity, and inclusion, welcoming applicants of all backgrounds to create a supportive and thriving workplace where everyone can contribute their unique perspectives. A trusted hospitality company, Ascott's presence extends across Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Its diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments. Ascott's award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott's loyalty programme, members enjoy exclusive privileges and offers at participating properties.
Key Account Manager, Groups in London employer: The Ascott Limited UK Corporate Office
Contact Detail:
The Ascott Limited UK Corporate Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager, Groups in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential clients and other professionals. The more people you know, the better your chances of landing that Key Account Manager role.
✨Tip Number 2
Show off your skills! Prepare a killer presentation or pitch that highlights your experience in managing Group and MICE accounts. Tailor it to showcase how you can drive revenue growth for Ascott – they’ll love seeing your proactive approach.
✨Tip Number 3
Stay on top of market trends! Keep an eye on competitor activity and emerging trends in the Groups & MICE sector. This knowledge will not only help you in interviews but also show that you're genuinely interested in the role and the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at The Ascott Limited. Let’s make it happen!
We think you need these skills to ace Key Account Manager, Groups in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience in Groups and MICE, and showcase any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for the hospitality industry and how your skills can drive revenue growth at Ascott.
Showcase Your Achievements: When detailing your experience, focus on specific achievements in sales and account management. Use numbers and examples to illustrate how you've successfully developed client relationships and secured new business.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Ascott Limited UK Corporate Office
✨Know Your Market
Before the interview, dive deep into the Groups and MICE market trends. Understand what competitors are doing and how The Ascott Limited stands out. This knowledge will help you demonstrate your expertise and show that you're proactive about staying informed.
✨Showcase Your Success Stories
Prepare specific examples of your past successes in sales and account management. Highlight how you've developed key accounts or secured new business. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Master the Art of Negotiation
Since negotiation is a crucial part of the role, be ready to discuss your negotiation strategies. Think of a challenging negotiation you've faced and how you navigated it. This will showcase your skills and give insight into your approach to achieving profitable outcomes.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's future plans for the Groups and MICE sector or how they measure success in this role. This shows your genuine interest and helps you assess if the company aligns with your career goals.
