Executive Director – Marketing & Communications, Cultural Programming and Membership

The Arts Club, London
Full-time
On-site

A Stage Unlike Any Other

In 1863, a group of artists, writers and free thinkers gathered with a shared conviction: that the finest conversation, the boldest ideas and the warmest hospitality belonged together under one roof. Charles Dickens dined here. Whistler argued here. Rodin was inspired here. The Arts Club was born not as a venue, but as a living expression of creative life - and it has never stopped. Today, The Arts Club stands as one of the world's most influential private members' clubs, bringing together leaders from the worlds of art, culture, business, hospitality, fashion and innovation. We are now seeking an exceptional leader to help shape the next chapter of that story.

The Role

Reporting to the Chief Operating Officer, the Executive Director - Marketing & Communications, Cultural Programming and Membership will lead an integrated strategy across brand, marketing, communications, content, cultural programming, membership and hospitality marketing. This is a rare opportunity to play a defining role in how The Arts Club presents itself to the world and engages its members, guests and future audiences, elevating profile, deepening relevance and driving commercial performance while preserving the spirit, standards and creative legacy that make the Club unique.

Key Responsibilities

• Brand Leadership
  • In collaboration with the global brand team, act as the guardian and steward of The Arts Club brand, ensuring consistency, relevance and excellence across all touchpoints.
  • Define and evolve the Club's positioning within the luxury hospitality, cultural, fashion and lifestyle sectors.
  • Develop compelling storytelling that celebrates the Club's heritage while ensuring continued relevance for future generations.
  • Ensure the Club's visual identity, tone of voice and brand standards are consistently executed across all platforms and properties.
  • Protect and strengthen the Club's reputation and standing as one of the world's leading private members' clubs.
• Marketing & Communications
  • Lead and deliver an integrated marketing and communications strategy across membership, hospitality, cultural programming and commercial activities.
  • Oversee all member communications, digital platforms, social media, public relations, publications, content creation and editorial strategy.
  • Shape the Club's tone of voice, storytelling and external profile across all channels.
  • Drive awareness, engagement and reputation through innovative campaigns.
  • Ensure all communications reflect the standards, values and aspirations of The Arts Club.
• Membership
  • Partner with the Membership team to drive acquisition, retention and engagement strategies.
  • Develop initiatives that deepen member participation, loyalty and advocacy.
  • Create compelling membership journeys from prospect engagement through to long term retention.
  • Use insight and data to understand member behaviours, preferences and emerging opportunities.
  • Ensure membership communications and experiences reflect the Club's standards of excellence and exclusivity.
  • Support the continued evolution of a diverse, influential and culturally engaged membership community.
• Cultural Programming
  • Provide strategic oversight and creative direction for the Club's cultural programme.
  • Ensure the programme remains distinctive, globally relevant and aligned with member interests.
  • Foster relationships with leading artists, creatives, entrepreneurs, authors, designers, cultural institutions and thought leaders.
  • Develop experiences that offer members unique access to influential voices, ideas and conversations.
  • Create meaningful opportunities for engagement, connection and community.
  • Ensure cultural programming remains a key differentiator and the beating heart of The Arts Club experience.
• Hospitality, Rooms & Suites
  • Lead marketing and communications strategies for the Club's hospitality offering, including restaurants, bars, private dining, events, hotel rooms and suites.
  • Develop positioning and storytelling that differentiates the Club's accommodation offering within the luxury hospitality market.
  • Partner closely with Operations and Revenue teams to drive occupancy, guest engagement and commercial performance.
  • Ensure all member and guest facing communications reflect the standards and experience expected of a world class luxury hospitality brand.
  • Identify opportunities to elevate awareness of the Club's rooms and suites through targeted campaigns, partnerships, editorial content and media exposure.
  • Support the growth of food and beverage, events and accommodation revenues through effective internal marketing initiatives.
• Commercial Performance
  • Bring a strong commercial mindset to all aspects of the role.
  • Use insight, market awareness and performance data to identify opportunities for growth and impact.
  • Develop strategies that contribute directly to revenue generation across membership, hospitality, cultural programming and partnerships.
  • Support growth across membership, accommodation, food and beverage, events, sponsorship and ancillary revenue streams.
  • Manage budgets effectively and ensure marketing investment delivers measurable returns.
  • Balance brand building initiatives with clear commercial objectives and business performance metrics.
• Leadership
  • Lead, inspire and develop a multidisciplinary team across marketing, communications, membership engagement and cultural programming.
  • Foster a culture of creativity, accountability and high performance.
  • Partner closely with the Senior Leadership Team and colleagues across Operations, Finance and People & Culture to deliver organisational objectives.
  • Champion collaboration across departments and functions.
  • Act as a visible ambassador for The Arts Club internally and externally.

About You

You are a strategic, commercially minded and culturally curious leader with a proven track record of building brands, driving membership growth and creating exceptional experiences within world class luxury environments. You combine creativity with commercial acumen, understanding how powerful storytelling, compelling cultural programming and meaningful member engagement can drive both reputation and business performance.

You will bring:

• Significant senior leadership experience within luxury hospitality, private members' clubs, luxury fashion, premium lifestyle brands, boutique hotels, cultural institutions or other world class luxury environments.
• A proven track record of developing and executing successful marketing, communications & brand strategies.
• Experience managing and elevating prestigious brands with a strong appreciation for heritage, craftsmanship, creativity and cultural relevance.
• Experience developing and delivering distinctive cultural, experiential or lifestyle programming that creates genuine value for members, guests and stakeholders.
• A deep understanding of the luxury consumer and the evolving expectations of affluent and influential audiences.
• Established relationships and networks across hospitality, luxury, fashion, art, design, media, culture and lifestyle sectors.
• Exceptional communication, presentation and stakeholder management skills.
• Experience leading and developing high performing multidisciplinary teams.
• The ability to operate confidently at both strategic and operational levels.
• Strong analytical capabilities with the ability to use data, insight and market intelligence to inform decision making.

Why Join Us?

This is a rare opportunity to help shape one of the world's most iconic private members' clubs. You will influence how The Arts Club is experienced by members and guests, how it is recognised within the worlds of hospitality, culture, fashion and luxury, and how it continues to evolve for future generations. Most importantly, you will help ensure that the spirit that inspired its founders in 1863 continues to thrive in the decades ahead.

Eligibility: In line with the requirements of the Asylum and Immigration Act 1996, all applicants must either be eligible to live and work in the UK or must obtain permits to work in the UK prior to application. Documented evidence of eligibility will be required from candidates as part of the recruitment process. We are an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. However applicants must have the Right to Work in the UK.