At a Glance
- Tasks: Lead growth campaigns across Europe, driving member engagement and retention.
- Company: Join The Artisanal Spirits Company, a leader in premium whisky experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be part of a global community of whisky enthusiasts and enjoy unique adventures.
- Why this job: Make a real impact in the spirits industry while working with a passionate team.
- Qualifications: Experience in CRM, digital marketing, and team management is essential.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a commercially minded Growth & Campaigns Lead to drive member acquisition, engagement and retention across Europe, our largest region.
This role combines CRM, customer insight, campaign management and digital marketing to deliver measurable commercial outcomes. Working closely with colleagues across Digital, Commercial, Brand, Tech & Data and Member Experience, you'll develop and optimise campaigns that grow membership, increase customer lifetime value and support revenue growth.
Leading a small team, you'll bring together data, content and customer insight to ensure every campaign delivers maximum impact.
What You'll Be Responsible For
- Develop and deliver the European growth and campaign plan aligned to business objectives.
- Drive member acquisition, engagement, retention and reactivation initiatives.
- Identify opportunities to improve online sales conversion, customer lifetime value and overall marketing effectiveness.
- Work with cross-functional stakeholders to support commercial and membership growth objectives.
CRM & Member Lifecycle Marketing
- Own lifecycle marketing activity across acquisition, onboarding, engagement, retention and reactivation.
- Develop customer journeys, segmentation and personalisation strategies.
- Ensure CRM activity is informed by customer insight, behaviour and commercial priorities.
- Support the effective use of marketing automation and customer communications.
Campaign Performance & Optimisation
- Plan and deliver integrated campaigns across CRM, digital, content, social and paid channels.
- Monitor campaign performance and optimise activity to improve results.
- Lead testing and experimentation across customer journeys, messaging and targeting.
- Use data and insight to inform future campaign planning and investment decisions.
Team Management
- Line manage and develop the European Content Manager and Marketing Executive.
- Provide clear direction, coaching and support to ensure successful delivery.
- Foster a collaborative and performance-focused team culture.
Budget & Agency Management
- Support management of the European marketing budget and maximise return on investment.
- Manage agency and partner relationships where required.
- Monitor performance and ensure activity remains aligned to commercial priorities.
What You'll Bring
- Significant experience in CRM, growth marketing, digital marketing or campaign management.
- Strong understanding of customer lifecycle marketing and customer journeys.
- Experience delivering acquisition, engagement and retention campaigns.
- Data-driven approach to marketing and decision making.
- Experience managing budgets and evaluating marketing performance.
- Experience leading and developing team members.
- Excellent stakeholder management and communication skills.
- Experience within membership, subscription, hospitality, premium consumer or lifestyle brands.
- Experience working across multiple European markets.
- Knowledge of CRM and marketing automation platforms.
- Interest in whisky, spirits or enthusiast communities.
About us
At The Artisanal Spirits Company (ASC), we're building a global community of whisky adventurers.
Headquartered in Edinburgh, ASC is the owner of The Scotch Malt Whisky Society (SMWS), Single Cask Nation (SCN), and J.G. Thomson (JGT) – a family of premium spirits brands united by a passion for exceptional, limited‑edition whiskies and unforgettable experiences.
With an inventory of more than 18,000 casks sourced from over 150 distilleries across 20 countries, we curate and deliver some of the world's most distinctive whiskies to enthusiasts and collectors around the globe. From exclusive single‑cask bottlings to rare whole‑cask ownership opportunities, we offer our members access to experiences they simply can't find elsewhere.
Our flagship brand, The Scotch Malt Whisky Society, reaches members in around 30 countries through a highly successful direct‑to‑consumer model, combining world‑class e‑commerce with vibrant member experiences, inspiring content, and award‑winning venues in the UK. Following our acquisition of US‑based Single Cask Nation in 2024, we've continued to strengthen our international presence and connect with an ever‑growing audience of passionate spirits enthusiasts worldwide.
Today, ASC is expanding its portfolio of limited‑edition and small‑batch spirits brands, serving discerning consumers across key markets including the USA, China, Japan, Australia, Taiwan, and Europe. With a proven digital platform, a unique stock holding, and ambitious growth plans, we're creating a premium global business at the forefront of the spirits industry.
The Scotch Malt Whisky Society
At the heart of our business is the Scotch Malt Whisky Society. Founded in 1983 and now with over 40,000 members around the world, the Society has always liked to think a little bit differently and take a maverick approach. SMWS is recognised for its award‑winning whiskies and unique and playful approach.
The Scotch Malt Whisky Society is the home of adventures in whisky.
Adventures without end.
Adventures where everyone’s welcome.
Adventures with no rigid paths, no maps to follow, no repetition, no single destination. Just the endless joy of discovery!
As the whisky club for adventurous spirits, we want new and existing members to join us on adventures in whisky. We want to tempt them off the beaten track, further along the open road, or on the adventures that others can’t. We believe this is where the fun is to be found in whisky! And nowhere else in the whisky world can tell the stories of adventures in whisky like we can.
If you're excited by innovation, craftsmanship, international growth, and being part of a business that brings extraordinary spirits and experiences to customers around the world, we'd love to hear from you.
Growth & Campaigns Lead – Europe employer: The Artisanal Spirits Company
At The Artisanal Spirits Company, we pride ourselves on fostering a vibrant and inclusive work culture that encourages creativity and collaboration. As a Growth & Campaigns Lead based in Edinburgh, you'll have the opportunity to drive impactful marketing strategies while working alongside passionate colleagues in the premium spirits industry. With a focus on employee development and a commitment to innovation, we offer a unique environment where your contributions will directly shape our global community of whisky enthusiasts.
Contact Details:
The Artisanal Spirits Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Campaigns Lead – Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Artisanal Spirits Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Artisanal Spirits Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Artisanal Spirits Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Artisanal Spirits Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth & Campaigns Lead – Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Artisanal Spirits Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Artisanal Spirits Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Artisanal Spirits Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Artisanal Spirits Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Artisanal Spirits Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Artisanal Spirits Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
