Digital Marketing Manager in Stevenage

Digital Marketing Manager D2C & Performance Growth | Pet Industry
Up to £60K + Bonus | Full-time | Office Based (Stevenage)

The Animal People are proud to partner once again with a bold, fast-scaling pet care brand to recruit an experienced Digital Marketing Manager. Weve placed multiple team members into this business, all of whom are thriving and were excited to support the next key hire in their high-growth journey.

This is a unique opportunity for a commercially minded Digital Marketing Manager to take full ownership of D2C strategy, performance marketing, and digital growth across UK and international markets. Youll work closely with senior leadership and a skilled internal team to lead a high-impact, performance-driven digital function.

What Youll Be Doing

• Lead and execute the full digital marketing strategy across Shopify, Amazon, TikTok Shop, and other D2C platforms

• Drive performance marketing across paid social, email (Klaviyo), SEO, and digital ad campaigns to acquire, convert, and retain customers

• Own key commercial metrics ROAS, AOV, LTV and continuously optimise the digital customer journey

• Oversee content creation, brand storytelling, and campaign execution across all digital touchpoints

• Manage and mentor the internal marketing and social media team

• Align digital marketing efforts with operations, logistics, and sales to ensure a seamless customer experience

• Manage agency relationships and external partners to deliver high-performing campaigns

Were Looking for a Digital Marketing Manager Who

• Has 35+ years experience in a Digital Marketing Manager or senior marketing role within a D2C, FMCG, pet care, or consumer goods brand

• Brings a proven track record of scaling digital revenue and optimising performance across multiple platforms

• Is hands-on with tools including Shopify, Klaviyo, Meta Ads, Google Ads, and analytics platforms

• Understands how to manage digital budgets, track KPIs, and improve performance

• Is a confident, collaborative leader who thrives in a fast-paced, commercial environment

• Has a passion for consumer brands, digital growth, and the pet industry

Whats on Offer

• Up to £60,000 salary (DOE) + bonus

• Full-time, office-based role (5 days per week in Stevenage HQ)

• 20 days holiday + bank holidays

• Staff discount and wellbeing perks

• Clear progression opportunities and the chance to make your mark as Digital Marketing Manager

• A growing brand with strong leadership, exciting products, and a mission-led culture

Apply Now

If youre a results-driven Digital Marketing Manager ready to lead D2C growth for one of the UKs most exciting pet brands, wed love to hear from you