At a Glance
- Tasks: Lead marketing initiatives and drive brand growth in the premium pet industry.
- Company: Respected independent premium pet brand with a strong reputation.
- Benefits: Up to £45,000 salary, bonus, hybrid work, generous leave, and professional development.
- Other info: Join a passionate team and enjoy a pet-friendly office environment.
- Why this job: Make a real impact in a growing business while working closely with senior leaders.
- Qualifications: Experience in trade or brand marketing, leadership skills, and commercial decision-making.
The predicted salary is between 40500 - 49500 £ per year.
Trade & Brand Marketing Manager Premium Pet Industry | Staffordshire | Up to £45,000 + Bonus | Hybrid
Can you lead the marketing, champion it internally AND still roll your sleeves up and make things happen?
We're working exclusively with one of the UK's most respected premium pet brands to find a Trade & Brand Marketing Manager who can take ownership of an established brand and help shape the next stage of its growth.
This isn't a role for someone who wants to sit purely at strategy level.
It's for someone who can see the bigger picture, bring people together around it and then make sure it actually happens.
The opportunity This is a broad, commercially focused marketing role within an independently owned, growing pet business.
Around two-thirds of the business comes through trade, so you'll work closely with sales, retailers, wholesalers and buying groups, while also helping develop the wider consumer brand.
You'll take the lead across trade and brand marketing; campaigns; product launches; retail activation; PR; events; digital activity and external agencies.
But there's another important part to this role.
You'll be an advocate for marketing across the wider business.
You'll need the confidence to work with senior stakeholders, challenge appropriately, make the commercial case for marketing priorities and secure the support and resource needed to deliver them.
Resources aren't unlimited, so we're looking for someone who knows how to prioritise, delegate and get the best from the people around them.
What you'll be doing You'll lead and coordinate marketing activity across trade, brand, digital and events; build marketing plans around wider commercial objectives; work closely with sales and account teams to support retailers and customers; lead campaigns and product launches from idea through to execution; manage budgets and demonstrate ROI; oversee agencies and external partners; develop POS, trade press, editorial and PR activity; and help create clear priorities, ownership and accountability across the marketing function.
You'll also play an important role in developing the people around you, bringing different areas of marketing together and ensuring everyone understands what needs to happen, who owns it and when it needs to be delivered.
Who we're looking for You might already be a Trade Marketing Manager, Brand Marketing Manager, Marketing Manager, Senior Marketing Manager or Head of Marketing within a smaller business.
Your title matters less than the level you're operating at.
We're looking for someone who can demonstrate strong trade and/or brand marketing experience; leadership or people management; confidence influencing senior stakeholders; commercial decision-making; budget ownership; campaign and project leadership; excellent organisation and prioritisation; and the ability to move comfortably between strategy and hands-on delivery.
Experience within pet, pet food, animal health, veterinary, premium FMCG, food & drink, nutrition, retail or another consumer brand would be particularly relevant.
Direct pet industry experience would be fantastic, but it isn't essential.
We're equally interested in people who can bring fresh thinking from another sector and genuinely want to build their career within pet.
About the business They're an established, independently owned premium pet brand with an excellent reputation.
Their products are trusted by retailers, breeders, industry professionals and thousands of pet owners across the UK.
They've built that reputation through education, integrity and helping pet owners make informed decisions, rather than sensational marketing or shouting louder than everyone else.
There's already a strong brand, brilliant content, passionate people and plenty of ideas.
What they now need is somebody who can bring all of that together and create momentum.
What you'll receive Salary up to £45,000 DOE plus performance-related bonus; hybrid working with three days per week in the Staffordshire office and two from home; generous annual leave with additional service-related holiday; Christmas shutdown; workplace pension; Employee Assistance Programme; staff discount; pet-friendly office; professional development and free parking.
Why this role stands out You'll have genuine ownership and visibility.
You'll work directly with senior leaders and have the opportunity to influence how marketing develops as the business grows.
This is a brilliant opportunity for somebody who has already started operating at leadership level but still loves being close enough to the work to see their ideas come to life.
If you're commercially minded, confident with people and want the opportunity to make your mark within a premium pet brand, we'd love to hear from you.
Trade & Brand Marketing Manager in Stoke-on-Trent employer: The Animal People Recruitment Careers
Join a respected premium pet brand in Staffordshire as a Trade & Brand Marketing Manager, where you'll enjoy a vibrant work culture that values collaboration and innovation. With a focus on employee growth, the company offers professional development opportunities, generous benefits including hybrid working, and a pet-friendly office environment. This role provides the unique chance to lead impactful marketing initiatives while directly influencing the brand's future, making it an excellent employer for those passionate about the pet industry.
Contact Details:
The Animal People Recruitment Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade & Brand Marketing Manager in Stoke-on-Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Animal People Recruitment Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Animal People Recruitment Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Animal People Recruitment Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Animal People Recruitment Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade & Brand Marketing Manager in Stoke-on-Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Animal People Recruitment Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Animal People Recruitment Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Animal People Recruitment Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Animal People Recruitment Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Animal People Recruitment Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Animal People Recruitment Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
