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For Companies At a Glance
- Tasks: Drive sponsorship sales for exclusive events and build valuable client relationships.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: Enjoy 34 days holiday, private health insurance, and flexible working hours.
- Other info: Dynamic role with opportunities for personal growth and community engagement.
- Why this job: Make an impact by connecting top-tier brands with senior audiences.
- Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
Overview
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- Deep understanding of prospecting and developing strong relationships with enterprise customers.
- Determined and focused, enjoying the challenge of hunting and closing net new business.
- Confidence to experiment with different tactics, adapt to new trends, and incorporate new products.
- Ownership in your role from the beginning and readiness to level up.
- Ability to balance and prioritise daily tasks, as well as short-term and long-term planning.
- Experience with Asana or project management tools is a plus (desirable).
Location & Salary
Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary: Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+
Benefits
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental Insurance.
- Life Insurance: (4 x salary).
- Flexible hours policy to structure your work for when you’re most productive.
- Perks-at-work discounts.
- Extensive tech gear kit.
Wellbeing Benefits
- On-demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+).
- 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
Compensation Range: £32K - £38K
Sponsorship Sales Executive (Strategic Engagement & Partnerships) employer: The Alliance
Contact Detail:
The Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Executive (Strategic Engagement & Partnerships)
✨Tip Number 1
Get to know the company inside out! Research The Alliance, their events, and their community. This will help you tailor your pitch and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where you can meet potential clients and other professionals. Building relationships is key in sponsorship sales, so don’t be shy!
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal meeting, being able to clearly articulate the value of sponsorship packages will set you apart. Keep it engaging and focused on ROI.
✨Tip Number 4
Follow up! After meetings or networking events, send a quick message to thank them for their time and reiterate your interest. It shows professionalism and keeps you top of mind.
We think you need these skills to ace Sponsorship Sales Executive (Strategic Engagement & Partnerships)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and making an impact in the world of sponsorship sales.
Tailor Your Experience: Make sure to highlight your relevant experience in event or sponsorship sales. We love seeing how your background aligns with what we do at The Alliance, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re a great fit for the Sponsorship Sales Executive role without wading through unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at The Alliance
✨Know Your Audience
Before the interview, research The Alliance and its community offerings. Understand their VIP events and sponsorship packages so you can speak confidently about how your skills align with their needs.
✨Showcase Your Sales Skills
Prepare to discuss your previous experience in event or sponsorship sales. Have specific examples ready that demonstrate your ability to meet and exceed targets, as well as your consultative sales approach.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current challenges and share your thoughts on potential solutions, showcasing your relationship-building skills.
✨Stay Current on Trends
Familiarise yourself with the latest B2B event trends and market insights. Being able to discuss these topics will show that you're proactive and knowledgeable, which is crucial for identifying new sponsorship opportunities.