At a Glance
- Tasks: Drive sponsorship sales for exclusive events and build valuable client relationships.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: Enjoy 34 days holiday, private health insurance, and flexible working hours.
- Other info: Dynamic role with opportunities for personal growth and community engagement.
- Why this job: Make an impact by connecting top-tier brands with senior audiences.
- Qualifications: Proven event or sponsorship sales experience and strong relationship-building skills.
The predicted salary is between 32000 - 38000 £ per year.
Overview
The Company
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences. You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.
Key Responsibilities
- Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
- Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
- Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
- Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
- Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.
Requirements
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- Deep understanding of prospecting and developing strong relationships with enterprise customers.
- Determined and focused, enjoying the challenge of hunting and closing net new business.
- Confidence to experiment with different tactics, adapt to new trends, and incorporate new products.
- Ownership in your role from the beginning and readiness to level up.
- Ability to balance and prioritise daily tasks, as well as short-term and long-term planning.
- Experience with Asana or project management tools is a plus (desirable).
Location & Salary
Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary: Base Salary range £32K - £38K (Based on previous experience) - OTE £70K+
Benefits
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental Insurance.
- Life Insurance: (4 x salary).
- Flexible hours policy to structure your work for when you’re most productive.
- Perks-at-work discounts.
- Extensive tech gear kit.
Wellbeing Benefits
- On-demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+).
- 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
Compensation Range: £32K - £38K
Sponsorship Sales Executive (Strategic Engagement & Partnerships) employer: The Alliance
The Alliance is an exceptional employer for aspiring sales professionals, offering a dynamic work culture in the heart of London. With a strong focus on employee growth, you will receive comprehensive training and mentorship, alongside a competitive salary and benefits package that prioritises your well-being. Join us to kickstart your career in a supportive environment where your contributions are valued and opportunities for advancement are abundant.
StudySmarter Expert Advice🤫
We think this is how you could land Sponsorship Sales Executive (Strategic Engagement & Partnerships)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sponsorship Sales Executive (Strategic Engagement & Partnerships) at The Alliance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Alliance. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sponsorship Sales Executive (Strategic Engagement & Partnerships). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sponsorship Sales Executive (Strategic Engagement & Partnerships)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Alliance:When writing your cover letter, make sure to tailor your message specifically for The Alliance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Alliance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Alliance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Alliance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Alliance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
