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For Companies At a Glance
- Tasks: Generate and nurture leads for our sponsorship sales team through research and outreach.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: Enjoy 34 days holiday, private medical, flexible hours, and a personal L&D budget.
- Why this job: Kickstart your career in sales and partnerships with exciting growth opportunities.
- Qualifications: Previous sales experience and strong communication skills are a plus.
- Other info: Hybrid or remote work options available in a collaborative environment.
The predicted salary is between 25500 - 28000 £ per year.
About the Company
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product‑led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. We connect industry leaders and innovators through unparalleled networking opportunities, bringing together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
About the Role
We are looking for a Sales Development Representative (SDR) to support our sponsorship sales team by generating, qualifying, and nurturing leads across our digital and event sponsorship portfolios. You’ll play a critical role in fueling our growth engine — researching markets, identifying prospects, and engaging decision‑makers to set high‑quality meetings for our senior sales team. This is a fantastic entry point for someone passionate about sales, events, and B2B engagement who’s ready to develop a rewarding career in sponsorship and partnerships.
Key Responsibilities
- Lead Generation: Research and identify high‑potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
- Outbound Prospecting: Conduct high‑volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.
Requirements
- Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
- Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
- Self‑motivated, resilient, and driven to exceed targets in a fast‑paced environment.
- Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
- Being able to time‑manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
- A collaborative attitude — success at The Alliance is a team sport.
Location
This role is either Hybrid in our London office or fully remote in the UK.
Compensation
Base Salary £25,500 - 28,000 (range depending on experience), OTE £35,000.
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental.
- Life Insurance: (4 x salary).
- Flexible hours policy allowing you to structure your work for when you’re most productive.
- Extensive tech gear kit.
Wellbeing Benefits
- On‑demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle‑to‑work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (Allowance up to £1,980+).
- Learning & Development: personal L&D budget (£500 annually, scaling up to £3,000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done – and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit, then we’d love to hear from you.
Sponsorship Sales Development Representative employer: The Alliance
Contact Detail:
The Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research The Alliance, its values, and its community. This will help you tailor your conversations and show genuine interest when you connect with decision-makers.
✨Tip Number 2
Leverage LinkedIn like a pro! Use it to identify key players in the industry and engage with their content. A thoughtful comment or message can go a long way in getting noticed before you even reach out.
✨Tip Number 3
Practice your pitch! Whether it's a call or an email, having a clear and confident message is crucial. Role-play with a friend or record yourself to refine your delivery and ensure you come across as engaging and professional.
✨Tip Number 4
Don’t forget to follow up! After your initial outreach, send a friendly reminder if you don’t hear back. Persistence shows your enthusiasm and commitment, which can set you apart from other candidates.
We think you need these skills to ace Sponsorship Sales Development Representative
Some tips for your application 🫡
Show Your Passion for Sales: When you write your application, let your enthusiasm for sales and B2B engagement shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about the opportunity to grow in sponsorship and partnerships.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in lead generation or outbound prospecting. We love seeing how your unique background aligns with our needs, so don’t hold back on showcasing your skills!
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and get straight to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at The Alliance
✨Know Your Stuff
Before the interview, dive deep into The Alliance and its role in digital communities. Familiarise yourself with their sponsorship sales approach and recent trends in SaaS and B2B events. This knowledge will help you engage confidently with interviewers and show your genuine interest.
✨Practice Your Pitch
As a Sales Development Representative, you'll need to communicate effectively. Prepare a brief pitch about yourself that highlights your relevant experience and skills. Practising this will help you articulate your value clearly during the interview.
✨Showcase Your Research Skills
Since lead generation is key for this role, be ready to discuss how you would identify high-potential companies and decision-makers. Bring examples of tools you’ve used, like LinkedIn or CRM systems, to demonstrate your proactive approach to research.
✨Emphasise Teamwork
The Alliance values collaboration, so be prepared to share examples of how you've worked effectively in a team. Highlight any experiences where you partnered with others to achieve goals, as this will resonate well with their team-oriented culture.
