At a Glance
- Tasks: Drive digital growth by owning and growing the pipeline across sponsorship and advertising channels.
- Company: The Alliance connects industry leaders through networking opportunities and bespoke meeting packages.
- Benefits: Enjoy 34 days of enhanced paid holiday, private medical insurance, and a personal L&D budget.
- Other info: This role can be hybrid in London or fully remote across the UK.
- Why this job: Join a fast-paced team and accelerate your career in digital media sales and advertising partnerships.
- Qualifications: 18 months+ experience in prospecting and developing relationships with enterprise customers is preferred.
The predicted salary is between 32000 - 38000 £ per year.
When it comes to digital communities, The Alliance is leading the way. We connect industry leaders and innovators through unparalleled networking opportunities. Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.
The Role
As a Digital & Advertising Sponsorship Executive, you’ll play a key role in connecting leading B2B brands with our highly engaged professional communities through impactful digital B2B demand generation, data, media services, online display advertising and influencer campaigns. From webinars and custom content to virtual roundtables and lead generation programs, you’ll craft solutions that deliver genuine value and measurable ROI. This is a hands-on, commercially focused role for someone who thrives on building client relationships, solving problems creatively, and driving revenue. You’ll join a fast-paced, supportive team with strong growth potential.
Key Responsibilities:
- Drive Digital Growth: Own and grow your pipeline across digital sponsorship and advertising channels (including website placements, newsletter sponsorships, influencer programs & campaigns, and lead-gen content like webinars and white papers). Prospect, pitch, and close deals across both net-new and existing accounts.
- Advertisement Focus: Package and sell advertising opportunities across our high-traffic websites, membership platforms, and digital communities, leveraging organic engagement and deep audience trust.
- Revenue Performance: Consistently meet and exceed sales targets by maintaining strong pipeline discipline, accurate forecasting, and a results-driven mindset.
- Advisor approach: Partner with clients to understand their goals and build solutions that drive measurable impact. Understand their business challenges, recommend tailored solutions, and feed insight back into our product and content roadmap.
- Market Insight & Opportunity Creation: Stay ahead of trends within the SaaS, martech, AI, and digital education spaces. Identify new commercial opportunities and proactively propose ideas to capitalise on them.
Requirements
If the below sounds like you, we’d love to hear from you:
- You have a deep understanding and proven track record of prospecting and developing strong relationships with enterprise customers (18 months + experience preferred).
- You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business.
- Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them.
- Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results.
- You want ownership in your role from the beginning and are ready to level up.
- You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning.
- Experience with Asana or project management tools a plus (desirable).
Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).
Salary: Base Salary range £32K - £38K (Based on previous experience) - OTE £60K+
Core Benefits:
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental Insurance.
- Flexible hours policy allows you to structure your work for when you're most productive.
- On-demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+).
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3,000+).
- 1 paid day per quarter for either L&D or Volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.
We are The Alliance - in more ways than one.
Digital Sponsorship Sales Executive in London employer: The Alliance
The Alliance offers a dynamic work environment with a commitment to inclusivity and equal opportunities. Located in London, they provide extensive benefits including a £600 annual allowance for personal happiness and a personal L&D budget that scales up to £3,000+. The team focuses on connecting B2B brands with engaged professional communities.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Sponsorship Sales Executive in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Digital Sponsorship Sales Executive at The Alliance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Alliance. Tailor your message to explain why you’re drawn to them and how you can contribute as a Digital Sponsorship Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Digital Sponsorship Sales Executive in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Alliance:When writing your cover letter, make sure to tailor your message specifically for The Alliance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Alliance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Alliance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Alliance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Alliance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
