At a Glance
- Tasks: Drive B2B partnerships and secure high-value sponsorships with leading brands.
- Company: Join an award-winning team at The Alliance, fostering collaboration and growth.
- Benefits: Enjoy flexible working, competitive salary, health insurance, and a personal development budget.
- Other info: Dynamic, inclusive culture with excellent career progression and learning opportunities.
- Why this job: Make a real impact by connecting industry leaders and driving meaningful partnerships.
- Qualifications: Proven experience in B2B sponsorship sales and strong relationship-building skills.
The predicted salary is between 35000 - 38000 £ per year.
Award-winning product created by award-winning teams. At The Alliance, we believe the future belongs to leaders who can collaborate across disciplines, learn continuously, and grow through community. We exist to create that future by building the meeting place for executive communities across every function. We bring together world-class leadership across disciplines, creating the kind of access and learning that helps people grow faster, lead better, and scale meaningful impact.
We create spaces - conferences, events, dinners, workshops, memberships, courses - where professionals can:
- learn the skills they need to deliver great work
- access practical templates, frameworks, and case studies
- understand what 'great' looks like in top companies
- ask questions and get support from peers and experts
- stay up-to-date as the landscape changes
This means people don’t have to start from scratch every time they face a new project, challenge, or skill gap. Instead, they have a single hub of resources, insights, and community support that helps them stay ahead and move forward faster.
As a Senior Sponsorship and Partnerships Executive, you will play a pivotal role in securing and scaling high-value commercial partnerships with leading B2B brands. This role centers heavily on managing, nurturing, and strategically extracting deep value from a focused portfolio of major accounts, alongside acquiring new strategic logos. Rather than chasing transactional ad sales, you will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through consultative, content-led sponsorship packages such as custom research reports, multi-channel webinars, and strategic content syndication tailored to our professional leadership ecosystems.
You will work closely with cross-functional product, content, and event teams to ensure seamless delivery and execution of every campaign.
Key Responsibilities
- Own and strategically manage an established, high-value account portfolio.
- Deepen relationships to maximize account lifetime value, retention, and multi-product expansion.
- Balance portfolio farming with targeted hunting, bringing net-new enterprise logos into our community ecosystems.
- Design bespoke, content-led sponsorship solutions that align directly with a partner go-to-market and demand generation goals.
- Confidently navigate large accounts with complex deal structures, spotting cross-sell and upsell opportunities across our diverse media, event, and community portfolio.
- Speak credibly and strategically with senior marketing, product, and leadership professionals within SaaS, MarTech, and digital ecosystems.
- Consistently hit and exceed ambitious revenue targets with pipeline rigor, accurate forecasting, and a results-driven mindset.
What We Are Looking For
- Proven track record in sponsorship sales, ideally within B2B media, events, or community-led businesses.
- Comfortable owning and growing large accounts with six-figure deal sizes.
- Equally strong at hunting new business as they are at deepening existing relationships.
- Able to sell consultative, content-led sponsorship packages including webinars, research reports, and content syndication.
- Adaptable and commercially curious, someone who keeps pace with shifting market conditions.
- Experience with Asana or project management tools is desirable.
Salary range: £35k-£38k based salary - OTE up to £68k (based on performance)
Time off & flexibility: 34 days’ paid holiday including UK Bank holidays and a day off on your birthday. Flexible working hours: our core hours are 10am-4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best. Work from where works for you: choose to work remotely within the UK or hybrid from our London office.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
Our company values: We’re here to build something that matters: communities and experiences that help professionals grow, connect, and lead.
B2B Sponsorship & Partnerships Sales Executive in London employer: The Alliance
Alliance Services Plus is an exceptional employer, offering a dynamic work environment in the heart of London where innovation thrives. With a strong focus on employee development and collaboration, we provide ample opportunities for growth and skill enhancement, particularly in cutting-edge technologies like Rust. Our inclusive culture fosters creativity and teamwork, making it a rewarding place for professionals eager to make a meaningful impact in the field of HPC distributed systems.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Sponsorship & Partnerships Sales Executive in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like B2B Sponsorship & Partnerships Sales Executive at The Alliance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Alliance. Tailor your message to explain why you’re drawn to them and how you can contribute as a B2B Sponsorship & Partnerships Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace B2B Sponsorship & Partnerships Sales Executive in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Alliance:When writing your cover letter, make sure to tailor your message specifically for The Alliance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Alliance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Alliance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Alliance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Alliance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
