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For Companies At a Glance
- Tasks: Generate and nurture leads for exciting event sponsorship opportunities.
- Company: Join The Alliance, a leader in digital communities and networking.
- Benefits: Enjoy 34 days holiday, private medical, flexible hours, and a personal L&D budget.
- Why this job: Kickstart your career in sales and partnerships with a dynamic team.
- Qualifications: Previous sales experience and strong communication skills are a plus.
- Other info: Hybrid or remote work options available, with a focus on inclusivity.
The predicted salary is between 25500 - 28000 ÂŁ per year.
The Company
When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product‑led growth, AI, customer success, CMOs— you name it, we’re home to thriving communities for them all. We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.
About The Role
We’re looking for a Business Development Representative (BDR) to support our sponsorship sales team by generating, qualifying, and nurturing leads across both our digital and event sponsorship portfolios. You’ll play a critical role in fueling our growth engine—researching markets, identifying prospects, and engaging decision‑makers to set high‑quality meetings for our senior sales team. This is a fantastic entry point for someone passionate about sales, events, and B2B engagement who’s ready to develop a rewarding career in sponsorship and partnerships.
Key Responsibilities
- Lead Generation: Research and identify high‑potential companies and decision‑makers using LinkedIn, CRM data, and sales intelligence tools.
- Outbound Prospecting: Conduct high‑volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
- Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
- CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
- Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
- Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
- Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.
Requirements
- Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus).
- Excellent written and verbal communication skills with confidence in engaging senior stakeholders.
- Self‑motivated, resilient, and driven to exceed targets in a fast‑paced environment.
- Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall.
- Being able to time‑manage, prioritise effectively and handle multiple tasks at once, whether that’s researching, outreach, or managing replies.
- A collaborative attitude — success at The Alliance is a team sport.
Location: This role is either Hybrid in our London office or fully remote in the UK.
Compensation: Base Salary £25,500 – £28,000 (range depending on experience), OTE £35,000.
Core Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday.
- Private Medical & Dental.
- Life Insurance: (4 Ă— salary).
- Flexible hours policy allowing you to structure your work for when you’re most productive.
- Extensive tech gear kit.
Wellbeing Benefits
- On‑demand therapy, coaching & mental fitness via Oliva.
- Heavily subsidised gym membership via Gympass.
- Cycle to work & Workplace Nursery schemes.
- Flexible benefits via the thanksBen platform (Allowance to spend on anything that makes you happy: ÂŁ600 annually in year 1 scaling up to ÂŁ1,980+).
- Learning & Development: Personal L&D budget (ÂŁ500 annually in year 1 scaling up to ÂŁ3,000+).
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or volunteer activities.
Community and Inclusion
We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done—and we promise to continue striving for inclusivity every day. If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit, then we’d love to hear from you. We are The Alliance – in more ways than one.
Business Development Representative - Event Sponsorship employer: The Alliance
Contact Detail:
The Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - Event Sponsorship
✨Tip Number 1
Get to know the company inside out! Research The Alliance, its values, and its community. This will help you tailor your conversations and show genuine interest when you connect with decision-makers.
✨Tip Number 2
Leverage LinkedIn like a pro! Use it to identify key players in the industry and engage with their content. A thoughtful comment or message can go a long way in getting noticed.
✨Tip Number 3
Practice your pitch! Whether it's a call or an email, having a clear and confident message will help you stand out. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 4
Don’t forget to follow up! After your initial outreach, send a friendly reminder if you haven’t heard back. Persistence shows your enthusiasm and commitment to making connections.
We think you need these skills to ace Business Development Representative - Event Sponsorship
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Representative role. Highlight your relevant experience in sales, lead generation, or any B2B engagement you've done. We want to see how you can bring value to our sponsorship sales team!
Show Off Your Communication Skills: Since this role involves engaging with senior stakeholders, it's crucial to demonstrate your excellent written and verbal communication skills. Use clear, concise language in your application to showcase your ability to connect with decision-makers.
Research is Key: Before applying, do a bit of homework on The Alliance and the industry trends in SaaS, martech, and B2B events. Mentioning specific insights in your application can really set you apart and show us you're genuinely interested in the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at The Alliance
✨Know Your Market
Before the interview, dive deep into the latest trends in SaaS, martech, and B2B events. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can contribute to their goals.
✨Master Your Outreach Techniques
Familiarise yourself with various outreach methods like email, calls, and LinkedIn messaging. Be ready to discuss your strategies for engaging decision-makers and setting up meetings, as this is a key part of the role.
✨Showcase Your CRM Skills
Since CRM management is crucial for this position, be prepared to talk about your experience with systems like HubSpot or Salesforce. Highlight any specific examples where you effectively tracked leads and managed interactions.
✨Emphasise Team Collaboration
The Alliance values teamwork, so share examples of how you've successfully collaborated with others in past roles. Discuss how you can work closely with senior executives and marketing to refine outreach strategies.
