Social Media & Content Executive

We are seeking a locally connected, personable individual to strengthen the hotel’s relationship with its surrounding community while bringing its story to life through authentic, in-the-moment content. This role is rooted in people and place. The primary focus is building meaningful local relationships - encouraging local guests, partners, and communities to engage with and visit the hotel - while capturing the natural, unscripted moments that reflect the true atmosphere of the hotel. We are looking to move away from overly polished, corporate-style content and towards something more candid, warm, and real. This role will play a key part in shaping a more relaxed, personality-led social media presence, while ensuring all written and visual content reflects the hotel’s brand, tone of voice, and attention to detail.

Key details

• This role is up to 20 hours per week, based out of our gorgeous hotel.
• You will have access to events, tastings, and special experiences (so you will need to be available to attend our events which may cover occasional evenings and weekends).
• You will have the chance to shape and grow the hotel’s voice online.
• Reporting to the hotel General Manager and Central Marketing team, you'll get the chance to work in a collaborative and fun team environment.

What You’ll Be Doing:

• Build and maintain strong relationships with local businesses, suppliers, and community groups.
• Actively promote the hotel within the local area to drive awareness and visits.
• Identify opportunities to bring local people into the hotel through events, partnerships, and experiences.
• Spend time within the hotel capturing natural, candid moments across the day.
• Attend events, tastings, and special occasions to both engage and document the experience.
• Create engaging, informal photo and video content (including Stories, Reels, and short-form video).
• Write clear, engaging, and on-brand captions and social media copy.
• Capture behind-the-scenes moments, guest interactions, and the rhythm of the hotel.
• Showcase local partnerships, seasonal activity, and community connections.
• Ensure all content - visual and written - feels authentic while aligning with brand tone of voice.
• Maintain a high standard of spelling, grammar, and overall presentation in all communications.
• Help evolve the hotel’s social presence to feel more human, spontaneous, and engaging.
• Engage with followers and respond to comments/messages in a warm and natural manner.

Who this role is perfect for:

• Naturally sociable, with the ability to build relationships easily.
• Strong existing connection to the local area and community.
• A “moment spotter” - someone who notices and captures things others might miss.
• Strong writing skills with an ability to adapt tone of voice.
• Good attention to detail, particularly in written communication.
• Creative and confident capturing candid, un-staged content.
• Comfortable balancing relaxed content with an understanding of brand standards.
• Proactive, curious, and self-motivated.

Skills, qualifications and experience:

• Experience and confidence in using Instagram, Facebook, TikTok.
• Bachelor's degree is an advantage.
• Fluent English essential.
• Must be eligible to work in the UK.
• Ability to capture and edit simple, high-quality content on a phone.
• Strong written communication skills, including spelling and grammar.
• Experience writing social media captions or short-form content.
• Understanding of what makes engaging, informal social media content.
• Experience in hospitality, events, or community-facing roles is advantageous.
• Strong local knowledge and network preferred.
• Community engagement and relationship building.
• Creation of candid, real-time social media content.
• Copywriting and tone of voice adaptation.
• Visual storytelling through photo and video.
• Brand awareness and consistency.
• Communication and interpersonal skills.
• Organisation and time management.
• Creativity and adaptability.

We can offer you:

• An amazing opportunity of joining and being part of a very exciting adventure.
• An excellent rate of pay, plus generous tronc to top up your monthly earnings.
• Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
• Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
• Generous holiday package + birthday off.
• Team recognition programme to celebrate your achievements.
• Referral bonus scheme for recommending a friend.
• Complimentary team meals on shift.
• Long Service Awards - lunches for two with all the trimmings, complimentary room stays with breakfast and dinner, Lion King tickets to the West End, and so much more.
• Flexibility to move across our Group, as you develop with us.

If you’re passionate, creative, and would enjoy being part of the daily rhythm of the hotel while sharing it with the world, we’d love to hear from you. Please send a short introduction about yourself, links to your social media (if you have them), and a few examples of photos or content you’ve created.