At a Glance
- Tasks: Lead our marketing and social media strategy, creating engaging content across platforms.
- Company: Join a dynamic alcohol company focused on innovative marketing.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment with room for new ideas and career progression.
- Why this job: Shape our brand voice and make a real impact in the industry.
- Qualifications: Experience in marketing, social media, and content creation is essential.
The predicted salary is between 35000 - 35000 £ per year.
About the Role: The Alcohol Company is looking for a creative, commercially focused Marketing & Social Media Executive to bring our marketing and social media activity in-house. Our social media has previously been managed externally, and we are now looking for someone who can take full ownership of our brand, content and digital presence. This is an exciting opportunity to shape our marketing strategy, develop a distinctive brand voice and create engaging campaigns that increase awareness, attract new customers and support the continued growth of the business.
Key Responsibilities:
- Develop and manage our marketing and social media strategy.
- Create and maintain a consistent content calendar.
- Produce engaging photography, video and written content.
- Manage daily content across platforms including Instagram, Facebook, LinkedIn and TikTok.
- Promote our products, brands, events, partnerships and company news.
- Plan and manage paid social media and digital advertising campaigns.
- Create email campaigns, promotional materials and website content.
- Coordinate product photography, video shoots and promotional campaigns.
- Build relationships with customers, venues, suppliers, influencers and industry partners.
- Respond to social media comments and messages professionally.
- Monitor campaign performance and provide regular reports.
- Identify relevant trends and new opportunities to grow our audience.
- Ensure all content reflects our brand values and promotes alcohol responsibly.
- Work closely with the wider team to support sales and business objectives.
About You:
We are looking for someone who is creative, organised and confident working independently. You should have:
- Previous experience in marketing, social media or content creation.
- Excellent copywriting and communication skills.
- Experience creating high-quality photo and video content.
- A strong understanding of social media platforms and current content trends.
- Experience managing paid digital advertising campaigns.
- An eye for design and strong attention to detail.
- The ability to manage multiple campaigns and deadlines.
- A commercially focused approach to marketing.
- Experience using Canva, Adobe Creative Suite or similar creative tools.
- Confidence analysing campaign results and using insights to improve performance.
- Experience within the drinks, hospitality, retail or events industries would be advantageous.
- Knowledge of email marketing, SEO, website management or influencer partnerships would also be beneficial.
What We Offer:
- A salary of £35,000 per annum.
- The opportunity to build and shape our in-house marketing function.
- Genuine ownership of our brand and marketing strategy.
- A varied role with the freedom to introduce new ideas.
- A supportive and collaborative working environment.
- Opportunities for professional development and career progression.
Marketing Executive in Belfast employer: The Alcohol Company
At Corretto, we pride ourselves on being an exceptional employer that values quality, community, and personal growth. As a Head Barista, you will not only lead a passionate team in crafting outstanding coffee but also enjoy a supportive work culture that encourages creativity and development. Located in a vibrant area, our coffee shop offers unique opportunities to connect with customers and shape a memorable coffee experience from the ground up.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Alcohol Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Alcohol Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Alcohol Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Alcohol Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Alcohol Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Alcohol Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Alcohol Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Alcohol Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Alcohol Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Alcohol Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
