At a Glance
- Tasks: Lead brand and marketing activities for iconic wine brands in the UK.
- Company: Join Famille Perrin, a prestigious French wine family with a rich heritage.
- Benefits: Competitive salary, bonus, benefits, and remote work flexibility.
- Other info: Exciting growth phase with opportunities for creativity and innovation.
- Why this job: Shape the future of premium wines and make a real impact.
- Qualifications: Experience in marketing, particularly in wine or premium lifestyle brands.
The predicted salary is between 28800 - 48000 £ per year.
Do you want to shape the UK presence of one of the world’s most admired premium wine families? Are you an independent, commercially minded marketer ready to build something from the ground up? The Advocate Group is proud to be partnering with Famille Perrin – the fifth-generation French wine group behind La Vieille Ferme, Miraval and Château de Beaucastel. With over a century of heritage and a portfolio recognised globally, the UK business is entering an exciting phase of growth, and this newly created role offers the chance to shape how these iconic brands are brought to life across the market.
The Role:
- Lead all UK brand and marketing activity across the full Famille Perrin portfolio.
- Develop and execute tailored UK brand plans, working closely with the French marketing team to align global vision with local activation.
- Manage campaigns, events, and activations – from premium on-trade experiences to consumer and experiential campaigns.
- Oversee marketing budgets, agency relationships, and day-to-day delivery with a hands-on, creative approach.
- Bring fresh ideas, drive consistency, and help build a more structured, long-term marketing function for future growth.
About You:
- Experienced, confident marketer with a background in wine, drinks, or premium lifestyle brands.
- Creative and commercially astute, with a strong understanding of UK market dynamics.
- Independent and proactive – thrives in a lean, entrepreneurial setup where you can make a real impact.
- Passionate about storytelling, craftsmanship, and building brands with authenticity and heritage.
If you’re excited by the idea of creating something new and helping a globally respected family brand write its next UK chapter, we’d love to hear from you.
Advocate Group is the sole and exclusive talent partner for Famille Perrin UK. All direct or third party applicants will be forwarded to Advocate Group for processing.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.
Senior Brand Manager in Whitehall employer: The Advocate Group
Famille Perrin offers an exceptional opportunity for a Senior Brand Manager to join a prestigious wine family with a rich heritage and a strong commitment to quality. With a competitive package, remote working flexibility, and the chance to shape the UK market presence of iconic brands, employees can thrive in a dynamic and entrepreneurial environment that fosters creativity and professional growth. The company's supportive culture and focus on collaboration with international teams provide unique advantages for those looking to make a meaningful impact in the premium lifestyle sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Whitehall
✨Tip Number 1
Network like a pro! Reach out to people in the wine and premium lifestyle sectors. Attend industry events or join online forums where you can connect with others who share your passion. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with fresh ideas for how you’d market Famille Perrin’s brands. Think about unique campaigns or activations that could resonate with UK consumers. This will show them you’re not just another candidate!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Famille Perrin, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about the opportunity. So, hit that 'Apply Now' button and let’s get you one step closer to landing that Senior Brand Manager role!
We think you need these skills to ace Senior Brand Manager in Whitehall
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for wine and brand storytelling shine through. We want to see how excited you are about shaping the UK presence of Famille Perrin and bringing their heritage to life!
Tailor Your Experience:Make sure to highlight your relevant experience in the wine or premium lifestyle sectors. We’re looking for someone who understands the UK market dynamics, so connect your past roles to what we’re doing at Famille Perrin.
Be Creative:This role is all about fresh ideas and creativity! Don’t be afraid to showcase your innovative thinking in your application. We love seeing candidates who can think outside the box and bring new perspectives to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Famille Perrin. Let’s get started!
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Famille Perrin's portfolio. Understand the unique selling points of La Vieille Ferme, Miraval, and Château de Beaucastel. Be ready to discuss how you can leverage their heritage and storytelling in your marketing strategies.
✨Showcase Your Creative Side
Prepare examples of past campaigns you've led, especially those that involved premium brands or the drinks sector. Highlight your creative approach and how it drove results. This role is all about fresh ideas, so let your imagination shine!
✨Understand the UK Market Dynamics
Brush up on current trends in the UK wine market. Be prepared to discuss how these trends could influence your brand plans. Showing that you’re commercially astute will demonstrate your readiness to make a real impact.
✨Be Proactive and Independent
This role requires someone who thrives in an entrepreneurial environment. Share instances where you took initiative or led projects independently. Emphasise your ability to work hands-on and drive consistency in brand messaging.
