At a Glance
- Tasks: Own your territory, build relationships, and expand Monster's presence in independent retailers.
- Company: Join Monster Energy, a disruptive brand in the beverage industry with a vibrant culture.
- Benefits: Competitive salary, autonomy in your role, and the chance to represent a global brand.
- Other info: Dynamic role with opportunities for growth and learning in a fast-paced environment.
- Why this job: Make a real impact by turning your territory into a Monster stronghold.
- Qualifications: Sales experience is a plus, but passion and energy are what we truly value.
The predicted salary is between 29700 - 36300 £ per year.
OWN THE TERRITORY. WIN THE SPACE. UNLEASH THE BEAST. Can you walk into an independent retailer, start a conversation and walk back out having won more space? Do you have the energy to build a territory street by street, store by store and shelf by shelf? Want to represent one of the most recognisable and disruptive brands in the world?
The Advocate Group is proud to be the exclusive talent partner for Monster Energy, supporting the continued growth of its GB field sales team. For more than 20 years, Monster has been disrupting the beverage industry. Today, the Monster family spans 6,000+ people across 70+ countries, 17 energy drink brands, products sold in 150+ countries and territories and 500+ global ambassadors.
But Monster has never been built like a conventional drinks company. The brand lives through its fans and the worlds they care about, from motorsport and action sports to gaming, music and culture. Monster describes its approach as supporting the scene, its athletes, bands and fans rather than relying on conventional advertising. Now we're looking for the people who can bring that same energy into stores across the UK.
THIS ISN'T A "VISIT THE STORE AND TAKE AN ORDER" ROLE. As a Trade Development Manager, you'll take ownership of your territory and turn it into a Monster stronghold. You'll be out in the market every day, building relationships with independent retailers, opening new accounts and creating more opportunities for Monster to be ranged, chilled, visible and sold. More doors. More range. More facings. More space. Better execution.
You'll work alongside Monster's bottling partner while becoming the face of Monster to independent retailers across your patch. The objective is simple: make Monster impossible to miss.
OWN YOUR PATCH
This is your territory, and you'll be expected to run it like your own business. You'll identify where the biggest opportunities are, build a call plan that maximises impact and take responsibility for delivering the numbers. That means:
- Winning new independent customers and expanding Monster's distribution.
- Increasing range, facings and chilled availability across your territory.
- Negotiating additional space and secondary sitings – then defending them and growing them.
- Bringing promotions to life and ensuring they're executed properly in-store.
- Using POS, chillers and secondary displays to make Monster unmissable.
- Building genuine commercial relationships with retailers so they value your advice and take your call.
- Working collaboratively with Monster's bottling partner teams to deliver shared objectives.
- Understanding the commercial levers behind a sale – rate of sale, margin, promotional mechanics and forecasts.
- Feeding back competitor and market intelligence that helps shape wider commercial decisions.
- Managing your stock, kit, reporting and territory spend with the same ownership you'd expect if it were your own business.
CAN YOU SELL?
We're interested in selling ability, attitude and potential, not just whether you've already worked for an FMCG brand. You might already be working in field sales, FMCG or convenience and want the opportunity to represent a bigger brand with genuine ownership of your territory. Or you might come from retail, convenience, hospitality or another sales or customer-facing environment where you've learned how to influence people, handle objections and get a result.
What matters is what happens when someone tells you no. Can you understand the objection? Build the commercial case? Negotiate rather than simply concede? And turn that conversation into a result? If you can, Monster can teach you the category, customers and kit.
WHAT YOU'LL NEED
A full UK manual driving licence is essential – you'll be field-based and driving a company-provided, Transit-sized manual vehicle. You'll also need to be comfortable working independently, managing a busy territory and speaking to retailers every day. Previous field sales, FMCG or convenience experience is an advantage, but it isn't essential. We're looking for people with the energy, resilience, organisation and commercial instinct to make things happen.
Trade Development Manager employer: The Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to diverse opportunities for professional development while working on impactful projects that shape the future of QSR partnerships across Europe. Enjoy the benefits of a hybrid work model, competitive compensation, and a commitment to sustainability that makes your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Development Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Trade Development Manager at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Trade Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Trade Development Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
