The Advocate Group is recruiting on behalf of a privately owned international manufacturing and solutions group for a full‑time Regional Sales Manager based in the south of England.
This business is committed to engineering high‑quality and durable products designed to survive the test of time, positioning itself as a leader in the transition to a sustainable world by empowering the everyday lives of its customers.
The Role
The Regional Sales Manager will drive sustainable revenue and margin growth in the south of England by developing, managing, and expanding key customer accounts. The role provides either a company electric car or an allowance for use of an own vehicle.
Key responsibilities include managing a portfolio of existing customers, actively developing new business opportunities across the region, and acting as the primary point of contact for customers. The role involves understanding customer needs, promoting appropriate products or services, and delivering tailored commercial solutions.
Close collaboration with internal teams such as marketing, supply chain, customer service, and finance is required to ensure effective account management, accurate forecasting, and smooth execution of sales plans. The role also monitors market trends, competitor activity, and customer feedback to identify growth opportunities and inform regional sales strategies.
Success is measured by achievement of sales targets, quality of customer relationships, account retention, margin performance, and contribution to overall regional and company objectives.
Key Performance Objectives
- Delivery of internal budgeted sales, trade investments and net margin targets for the sales territory
- Manage an independent territory to deliver sales objectives and maximise profitability
- Present and train independent retailers in the product portfolio as requested
About You
- Proven sales performance in the field and experience managing your own patch
- Full UK Driving Licence and willingness to travel extensively within the region
- Strong account‑management capability to manage, retain and grow key customer accounts through structured account planning
- Relationship building and stakeholder management skills, able to build trusted relationships and influence decision‑makers at multiple levels
- Commercial and negotiation skills with experience negotiating pricing, contracts and agreements
- Business development track record, capable of identifying, qualifying and converting new business opportunities within a region
- Clear, confident communication with strong verbal, written and presentation skills
- Planning and forecasting discipline, able to manage pipelines, forecast accurately and maintain high‑quality data
- Self‑management and resilience, enthusiastic, highly organised, self‑motivated and able to work autonomously in a field‑based role
Equal Opportunity Employment
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation. By applying for this role you agree to our Privacy Policy, which can be found on our website.
Regional Sales Manager in Swindon employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
