At a Glance
- Tasks: Drive growth for a premium sourdough bakery brand in Foodservice and Specialist channels.
- Company: Join a dynamic team at a leading UK bakery brand with global ambitions.
- Benefits: Competitive salary, bonus, and benefits with a focus on career development.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of an exciting growth journey and make a real impact in the food industry.
- Qualifications: Experience as a National Account Manager in Foodservice & Specialist channels required.
The predicted salary is between 40000 - 50000 £ per year.
We’re supporting a premium sourdough bakery brand with big UK growth ambitions across Grocery, Foodservice and Specialist retail. Founded in 2008 and now part of a global snacking group, the brand is already listed in major multiples and thousands of independents and is now investing further into its Out-of-Home channel to drive the next stage of growth.
They’re looking for an Out-of-Home National Account Manager to join a high-performing team and take ownership of key Foodservice and Specialist customers. Reporting into the Head of Sales, you’ll build and deliver exceptional customer plans that maximise sales at key trading periods, win new business through a push-pull strategy, and strengthen the brand’s premium positioning in-channel.
Key Responsibilities:
- Devise and deliver exceptional business plans with key Foodservice and Specialist customers.
- Win new business across wholesalers and end-users that supports the brand’s premium positioning and growth strategy.
- Own and manage P&L and forecasting for assigned accounts, delivering value, volume and GP% targets.
- Build strong cross-functional relationships with customer stakeholders across buying, supply chain, category and format teams.
- Work with the Category Manager to deliver insight-led plans that drive significant business benefit.
- Deliver best-in-class visibility and penetration across the channel (POS, online, compliance, availability).
- Utilise customer systems to maximise sales performance, including promo management and execution.
Qualifications:
- Existing National Account Manager with strong Foodservice & Specialist channel experience.
- Right to work in the UK (no sponsorship).
- Educated to Bachelor’s degree level (minimum).
- Results-driven with examples of tangible customer growth you’ve personally led.
- Resilient and tenacious - confident navigating tough negotiations and objections.
- Analytical and insight-led - comfortable using data to drive strategy and execution.
- Strong relationship builder with a collaborative, commercial approach.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
National Account Manager - Peters Yard in St Albans employer: The Advocate Group
Join a dynamic and ambitious team at Peters Yard, where your role as a National Account Manager will be pivotal in driving growth for a premium sourdough bakery brand. With a competitive salary, bonus structure, and a supportive work culture that values collaboration and innovation, you'll have the opportunity to develop your career while making a significant impact in the Foodservice and Specialist sectors. Located in St Albans, this position offers a unique chance to work closely with key customers and contribute to the brand's exciting expansion plans.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Peters Yard in St Albans
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
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✨Engage with Sales Communities
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✨Direct Applications Matter
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We think you need these skills to ace National Account Manager - Peters Yard in St Albans
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
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Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
