At a Glance
- Tasks: Manage key customer accounts and drive growth in the Convenience channel.
- Company: Join a leading £100m food brand with a dynamic team.
- Benefits: Competitive salary, bonus, and benefits with a flexible 4-day work week.
- Other info: Great opportunity for career growth and collaboration across teams.
- Why this job: Take ownership of exciting projects in a fast-paced FMCG environment.
- Qualifications: 2+ years in account management within FMCG and strong commercial skills.
The predicted salary is between 40000 - 50000 £ per year.
Convenience & Impulse St Albans – 4 days per week on-site Competitive salary + bonus + benefits
I’m working with a £100m food brand looking to recruit a National Account Manager into their Impulse team, managing a portfolio of key customers across the Convenience channel, including Booker, Spar and Forecourts. Operating in a big on trend category, as a category leader this is a great opportunity.
This is a brilliant opportunity for an existing NAM or strong Key Account Manager who wants to take ownership of an exciting channel within a fast-moving, brand-led FMCG business. You’ll be responsible for day-to-day customer management, building joint business plans, delivering promotional activity, and supporting the wider Impulse team in achieving their annual plans.
The role is hands-on, commercially focused, and will involve working closely with customers and internal teams to drive availability, visibility, distribution, and growth.
Key Responsibilities:- Manage a portfolio of Convenience customers including Booker, Spar and Forecourts
- Own budget planning, P&L, range review proposals and joint business plans
- Support new line listings and deliver promotional plans across the customer base
- Work with supply chain to ensure all ranged stores have stock and gaps are quickly addressed
- Use retailer systems to monitor performance, availability, compliance and promotional activity
- Build strong relationships across buying, supply chain, formats, merchandising and promotional planning
- Get out into store regularly to review activity, execution and competitor performance
- Work closely with Category to optimise existing ranges and build sell-in stories for NPD
- Partner with Shopper Marketing to agree media spend and activation strategy in line with brand plans
- Collaborate cross-functionally with operations, finance, marketing, customer service and NPD
- Existing National Account Manager or Key Account Manager within FMCG
- 2+ years’ account management experience dealing with FMCG buyers
- Right to work in the UK without sponsorship
- Educated to Bachelor’s degree level
- Strong commercial understanding, including P&L, margin and promotional performance
- Results-orientated and able to deliver account/channel targets
- Strong selling skills with the ability to influence buyers and internal teams
- Excellent organisation, written and verbal communication skills
- A strong team player with a genuine passion for health, wellbeing and branded FMCG
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Please get in touch with or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
National Account Manager - Impulse in St Albans employer: The Advocate Group
As a leading player in the FMCG sector, our company offers an exceptional work environment that fosters collaboration and innovation. With a competitive salary, bonus structure, and a strong focus on employee development, we empower our National Account Managers to take ownership of their roles while enjoying a supportive culture that values health and wellbeing. Located in St Albans, you will benefit from a vibrant community and the opportunity to work closely with key customers in a fast-paced, dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Impulse in St Albans
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - Impulse at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Impulse. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - Impulse in St Albans
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
