At a Glance
- Tasks: Drive growth for major grocery accounts and develop strategic customer partnerships.
- Company: Leading FMCG business with a portfolio of beloved healthy snacks.
- Benefits: Competitive salary, bonus, and excellent career development opportunities.
- Other info: Collaborative culture with genuine autonomy and growth potential.
- Why this job: Join a fast-growing company and make a real impact in the snacking industry.
- Qualifications: Experience in FMCG account management and strong commercial acumen required.
The predicted salary is between 45000 - 60000 £ per year.
Location: St Albans, Hertfordshire
Salary: Competitive
The Business
Our client is a leading FMCG business with a portfolio of well-loved healthy snacking brands sold across the UK and internationally. Built on strong consumer demand, innovation and category leadership, the business continues to deliver impressive growth and is investing heavily in its next phase of expansion. This is an exciting opportunity to join a high-performing commercial team and play a key role in driving growth across major retail customers.
The Role
As National Account Manager, you will take ownership of key grocery accounts, developing and delivering customer strategies that maximise sales, profitability and brand presence. Working closely with Category, Marketing, Supply Chain and Field Sales teams, you will be responsible for building strong customer partnerships, delivering joint business plans and ensuring exceptional execution both in-store and online.
Key Responsibilities
- Develop and deliver strategic account plans to achieve sales, profit and volume targets
- Own customer P&L, forecasting and budget management
- Build strong relationships across buying, category, supply chain and commercial functions within customer accounts
- Lead annual negotiations, range reviews and promotional planning
- Deliver joint business plans that create sustainable growth for both customer and business
- Work closely with Category and Marketing teams to utilise insights that drive commercial performance
- Maximise availability, distribution, visibility and promotional compliance across accounts
- Collaborate with Field Sales teams to ensure excellent in-store execution
- Analyse customer, market and category performance to identify growth opportunities
- Manage retailer systems and ensure accurate forecasting and reporting.
About You
We are looking for an ambitious and commercially driven National Account Manager, or a high-performing National Account Executive ready to step into their first NAM role.
Experience & Skills
- FMCG account management experience with major grocery customers
- Strong commercial acumen with experience managing P&L responsibility
- Proven track record of delivering sales growth and commercial results
- Excellent negotiation and influencing skills
- Strong analytical capability with the ability to translate data into actionable insights
- Ability to build long-term customer relationships and work cross-functionally
- Highly organised with strong forecasting and planning skills
- Resilient, tenacious and results-focused approach
- Experience within snacking, grocery or wider FMCG categories would be advantageous
- Exposure to eCommerce or digital retail channels would be beneficial.
What's On Offer
- Opportunity to join a fast-growing, market-leading FMCG business
- Ownership of key retail accounts with genuine autonomy
- Collaborative, entrepreneurial culture
- Excellent career development opportunities within a growing international organisation
- Competitive salary, bonus and benefits package
The Advocate Group is a leading UK recruitment partner to the FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified candidates. By applying, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.
National Account Manager in St Albans employer: The Advocate Group
Join a dynamic and innovative FMCG leader in St Albans, where you'll have the opportunity to manage key grocery accounts and drive significant growth. With a collaborative and entrepreneurial culture, the company offers excellent career development opportunities, competitive salary packages, and the chance to work with well-loved healthy snacking brands that are making a positive impact in the market. This is an ideal environment for ambitious professionals looking to make their mark in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in St Albans
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager in St Albans
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
