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- Tasks: Manage key retail accounts and drive growth through strategic planning and relationship building.
- Company: Join Lotus Bakeries, a leader in the FMCG sector with iconic brands.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Fast-paced environment with opportunities for learning and career advancement.
- Why this job: Take ownership of high-profile accounts and make a real impact on brand growth.
- Qualifications: Experience in retail account management and strong analytical skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
We’re exclusively partnering with Lotus Bakeries on a major commercial growth project, supporting a number of hires across National Account Management and Category Management. With a portfolio that includes Lotus Biscoff, TREK, Nakd, Peter’s Yard and BEAR, this investment reflects a clear commitment to accelerating performance across some of the most recognisable and high growth brands in the category.
This is a brilliant opportunity to take ownership of high street and discount customers, with real accountability and exposure to the wider commercial strategy.
Key Responsibilities:- Own and manage key high street and discount retail accounts, building strong and effective customer relationships.
- Drive growth across your accounts, identifying opportunities to increase distribution, visibility and sales.
- Lead day-to-day customer management including promotional planning, pricing and trade spend tracking.
- Analyse performance data and customer insight to inform decision making and drive account performance.
- Support and contribute to joint business planning and longer-term customer strategy.
- Manage P&L responsibility across your accounts, ensuring delivery of volume, value and margin targets.
- Work cross-functionally with category, supply chain and marketing teams to ensure best-in-class execution.
- Experience managing retail customers, ideally within high street or discounters.
- Commercially aware with strong numerical and analytical capability.
- Confident managing customers and building relationships with buyers and key stakeholders.
- Proactive, resilient and comfortable operating in a fast-paced environment.
- A team player who is keen to learn, develop and take on more responsibility.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career: contact us today. Please get in touch with or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified candidates. By applying, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.
Key Account Manager (High Street & Discounters) in St Albans employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager (High Street & Discounters) in St Albans
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their key accounts and think about how your experience can add value. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the responsibilities of managing high street and discount accounts. Keep it concise but impactful – you want to leave a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to support you every step of the way, so take advantage of our resources to boost your chances of landing that Key Account Manager role.
We think you need these skills to ace Key Account Manager (High Street & Discounters) in St Albans
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience with retail customers, especially in high street or discount sectors, and showcase your analytical skills. We want to see how you can drive growth and manage accounts effectively!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific examples of how you've built strong customer relationships and driven sales in previous positions. We love a good story that shows your passion!
Show Off Your Numbers: Since this role requires strong numerical and analytical capabilities, don’t shy away from showcasing your achievements with data. Whether it's sales growth percentages or successful promotional campaigns, we want to see how you've made an impact in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you in the running for this exciting opportunity. Don’t miss out on the chance to join our team!
How to prepare for a job interview at The Advocate Group
✨Know Your Brands
Before the interview, make sure you’re well-versed in the brands you'll be managing, like Lotus Biscoff and TREK. Understand their market position, recent campaigns, and how they stack up against competitors. This knowledge will show your genuine interest and help you discuss strategies effectively.
✨Showcase Your Analytical Skills
Since the role requires strong numerical and analytical capabilities, prepare to discuss specific examples where you've used data to drive decisions. Bring along any relevant performance metrics or case studies that highlight your ability to analyse customer insights and improve account performance.
✨Build Rapport with the Interviewer
Remember, this role is all about building relationships. Use the interview as an opportunity to demonstrate your interpersonal skills. Ask insightful questions about the company culture and team dynamics, and share experiences that showcase your ability to connect with clients and stakeholders.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities in a fast-paced environment. Think of past challenges you've faced in account management and how you overcame them. Be ready to discuss your thought process and the outcomes of your actions.