At a Glance
- Tasks: Lead shopper insights to shape commercial strategy and drive growth across EMEA.
- Company: Join a renowned global FMCG brand with a focus on innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to work across international markets.
- Why this job: Make a real impact by transforming data into compelling stories that influence decision-making.
- Qualifications: Experience in Shopper Insights and strong analytical and storytelling skills required.
The predicted salary is between 50000 - 60000 £ per year.
The Advocate Group is proud to be partnering with an iconic global FMCG brand to recruit a Shopper Insights Manager – a newly created role that will play a pivotal part in shaping commercial strategy across the EMEA region. This is an exciting opportunity to build and lead a best-in-class shopper insights capability, giving the business a deeper understanding of shopper behaviour and transforming data into compelling commercial stories that drive growth. If you're passionate about shopper behaviour, thrive on turning complex data into actionable recommendations, and enjoy influencing senior stakeholders across international markets, this is a role where you'll make a genuine impact.
What you’ll be doing:
- Lead the development of the EMEA shopper insights agenda, identifying opportunities that drive commercial growth.
- Translate shopper and category data into compelling, actionable recommendations for Sales, Trade Marketing and commercial leadership teams.
- Build engaging presentations and insight-led narratives that influence decision-making across markets, customers and senior stakeholders.
- Design and manage shopper research projects from concept through to delivery, working with both syndicated data and bespoke research.
- Own relationships with external insight partners, including NielsenIQ and other research agencies, ensuring maximum value from existing partnerships.
- Partner closely with regional markets to understand shopper behaviour, identify opportunities and embed shopper-first thinking across the business.
- Work cross-functionally with Commercial, Trade Marketing, Consumer Insights, Category Development and Revenue Growth teams to deliver commercially impactful insights.
About you:
We’re looking for someone who combines analytical excellence with outstanding commercial storytelling skills. You’ll likely bring:
- Strong experience within Shopper Insights, Category Insights or Customer Insights in an FMCG environment.
- Expert knowledge of NielsenIQ and confidence interpreting syndicated retail and shopper data.
- Experience designing and leading shopper research projects from inception through to delivery.
- A proven ability to turn complex data into clear, commercially relevant recommendations.
- Exceptional presentation and stakeholder management skills, with experience influencing senior leaders.
- Experience managing external research agencies and delivering insight programmes across multiple markets.
- Advanced Microsoft Excel and PowerPoint skills.
- Experience with platforms such as Kantar, Circana/IRI or dunnhumby would be highly advantageous.
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Shopper Insights Manager EMEA employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Insights Manager EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Advocate Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Advocate Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Advocate Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Advocate Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Insights Manager EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Advocate Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Advocate Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Advocate Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Advocate Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Advocate Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Advocate Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
