At a Glance
- Tasks: Manage key national accounts and drive brand growth in the On Trade channel.
- Company: Join a fun, inclusive Spirits brand known for its heritage and innovation.
- Benefits: Enjoy hybrid working, competitive pay, car allowance, bonuses, and more perks.
- Other info: We celebrate diversity and welcome applicants from all backgrounds.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking.
- Qualifications: Experience as an NAM or KAM/NAE with strong negotiation skills required.
The predicted salary is between 43200 - 72000 £ per year.
Senior National Account Manager – Grocery
London / South East – must be commutable to London
- £65,000 + £5,000 car allowance + bonus
I’m working with one of the UK’s leading functional soft drinks brands to recruit a Senior National Account Manager into their Grocery team.
This is a challenger brand in proper growth mode. The UK team is still small, but the brand has serious backing, strong investment, and a clear plan to go after the market properly. Globally the business is around £150m NSR, and the UK/Europe is now in investment mode with the “gloves off” to go and win.
The role will manage major Grocery customers, with accounts likely to include a mix of Sainsbury’s, Asda, Waitrose and potentially Tesco. There’s flexibility depending on the person, but the important bit is this: they need someone who knows UK Grocery, can handle pace, and is comfortable in a challenger brand where there isn’t a huge team opening every door for you.
This isn’t a steady “tick the box” NAM role. The business is launching and scaling new drinks propositions alongside its core range, and there’s a big focus on growing responsibly, unlocking new space, and winning across multiple buying points — ambient, chilled and front of store.
Key Responsibilities:
- Manage and grow key UK Grocery customers across a fast-growing soft drinks portfolio
- Own customer plans, JBPs, forecasting, trade spend and P&L delivery
- Build strong relationships with buyers and key customer stakeholders
- Drive growth across core ranges while supporting major new product launches
- Unlock opportunities across ambient, chilled and front-of-store buying teams
- Work closely with internal teams across marketing, supply chain, category and finance
- Keep pace with the admin, detail and execution that comes with high-growth Grocery
- Bring energy, resilience and a “go after it” mindset to a fast-moving challenger brand
What we’re looking for:
- Strong NAM/SNAM experience within UK Grocery
- Drinks experience would be ideal, but not essential if the person has the right mindset
- Experience managing major retailers and working through range reviews, JBPs and negotiations
- Someone who has had enough time in Grocery to take a few war wounds and understand how the channel really works
- Strong relationship builder who can handle buyers and keep pushing when doors don’t open easily
- Organised and commercially sharp — able to manage pace, detail and multiple priorities
- Challenger brand / SME experience would be ideal, but big business backgrounds can work if you genuinely want that environment
- Hungry, energetic and resilient — this business is in growth mode and needs someone who wants to win
This is a brilliant opportunity for someone who wants to join a brand with momentum, investment and a proper growth agenda. The product is on trend, all natural, and the business is backing it with significant marketing spend and above-the-line activity.
If you like the idea of joining a small UK team, getting close to the action, and helping shape the next stage of Grocery growth, this one is worth a conversation.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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Senior National Account Manager in London employer: The Advocate Group
The Advocate Group is an excellent employer that fosters a dynamic and supportive work culture in Hammersmith, where employees are encouraged to grow and develop their skills. With a flexible hybrid working model, competitive travel allowances, and opportunities for professional development, this role offers a meaningful chance to contribute to the company's growth while enjoying a balanced work-life environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior National Account Manager in London
✨Tip Number 1
Research the Spirits brand thoroughly before your interview. Understand their product range, market position, and recent campaigns. This knowledge will help you demonstrate your genuine interest in the company and its values.
✨Tip Number 2
Network with current or former employees of the company on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Senior National Account Manager role, which can give you an edge during discussions.
✨Tip Number 3
Prepare specific examples from your past experience that showcase your negotiation skills and ability to build relationships with stakeholders. Tailoring your stories to align with the responsibilities mentioned in the job description will make a strong impression.
✨Tip Number 4
Stay updated on industry trends and challenges within the On Trade channel. Being able to discuss these topics intelligently during your interview will show that you are proactive and well-informed, qualities that are essential for the role.
We think you need these skills to ace Senior National Account Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in account management, particularly within the On Trade channel. Use specific examples that demonstrate your track record of negotiation and relationship building.
Craft a Compelling Cover Letter:Write a cover letter that showcases your understanding of the spirits industry and your passion for the brand. Mention how your skills align with the responsibilities outlined in the job description, such as strategic management and project management.
Highlight Key Achievements:In both your CV and cover letter, include quantifiable achievements that reflect your ability to drive growth and meet key metrics. This could be successful campaigns you've led or significant relationships you've built with national customers.
Showcase Problem-Solving Skills:Demonstrate your innovative thinking and problem-solving abilities in your application. Provide examples of challenges you've faced in previous roles and how you successfully navigated them, particularly in relation to financial budgeting and promotional activities.
How to prepare for a job interview at The Advocate Group
✨Know Your Numbers
As a Senior National Account Manager, you'll need to demonstrate your understanding of financial metrics. Be prepared to discuss how you've managed budgets and achieved financial objectives in previous roles.
✨Showcase Relationship Building Skills
This role requires strong relationship management with key customers. Prepare examples of how you've successfully built and maintained relationships with stakeholders, particularly in the On Trade channel.
✨Demonstrate Strategic Thinking
The ability to think strategically is crucial for this position. Be ready to discuss how you've developed and implemented strategies that have led to growth in previous roles, especially in managing national accounts.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving skills. Think of specific challenges you've faced in account management and how you approached them, focusing on innovative solutions and positive outcomes.
