At a Glance
- Tasks: Lead sales growth in Scotland's On Trade channel for a premium drinks brand.
- Company: Join a respected drinks brand known for quality and innovation.
- Benefits: Enjoy competitive salary, bonuses, car allowance, and a collaborative team environment.
- Other info: Remote work flexibility and regular travel within Scotland expected.
- Why this job: Make a real impact in a fast-paced role with a supportive team culture.
- Qualifications: Experience in On Trade sales and strong customer relationship skills required.
The predicted salary is between 36000 - 60000 £ per year.
Regional Sales Manager Scotland Competitive Salary + Company Car + Bonus We’re working with a highly established and respected business within the hospitality and drinks sector, who are looking for an exceptional Regional Sales Manager to lead one of their most strategically important regions across Scotland. This is a rare opportunity to take ownership of a high-performing territory, following a planned leadership transition, with the autonomy and platform to build on its success and take performance to the next level. Covering the whole of Scotland, you’ll lead from the front - setting the commercial strategy, developing talent, driving profitable growth, and building a culture where high performance becomes the standard. This is a senior leadership position that combines strategic thinking, commercial accountability and inspirational people leadership. You’ll have responsibility for a team of 11, regional P&L ownership and the opportunity to make a genuine impact across a strategically important market. If you’re an experienced FMCG sales leader who knows how to deliver commercial results while developing high-performing teams, this could be an excellent opportunity to take your career to the next level. The Role: Lead, coach, and develop a team of 11 sales professionals, including Sales Development Managers and a New Business Manager Create and embed a high-performance culture focused on commercial excellence, accountability, collaboration, and continuous improvement Provide structured coaching, 1-2-1 development, and regular field-based support to maximise individual and team performance Take full ownership of the regional P&L, ensuring strong financial management and delivery against budget and profit targets Develop and execute a clear regional commercial plan aligned with wider business strategy Drive sustainable volume growth, profitability, customer retention, and new business across the region Develop an effective regional call strategy to maximise customer engagement and sales performance Ensure account retention plans and new business targets are consistently achieved Identify and implement innovative opportunities to grow own-brand volume and overall regional profitability Support the team in identifying, securing, and retaining strategically important and sustainably profitable customer accounts Coach and empower the New Business Manager to secure high-value new business opportunities Maximise commercial opportunities across the region, including investment and value-led propositions Build strong partnerships with cross-functional teams to improve cost to serve, supply chain effectiveness, and customer experience Lead the execution of regional brand strategies and ensure all commercial opportunities are identified and delivered Ensure the team remains informed, engaged, and equipped to respond to emerging market trends Act as a senior commercial leader within the business, representing the region and driving a culture of continuous improvement About You: Proven senior sales leadership experience within an FMCG, drinks, hospitality, or similar commercial environment Strong experience managing and developing sales teams, with a genuine passion for coaching and unlocking individual potential Proven track record of delivering sales growth, profitability, customer retention, and new business Strong commercial and financial acumen, with experience managing budgets and/or regional P&L responsibility Exceptional coaching, negotiation, influencing, and stakeholder management skills Strategic thinker with the ability to translate wider business strategy into clear and actionable regional plans Highly resilient, accountable, and comfortable operating in a fast-paced and competitive environment Excellent communication skills, with the ability to build trust and credibility at all levels A natural leader who can inspire teams, challenge performance, and create a strong sense of collective purpose Strong analytical and planning skills, with good proficiency in Microsoft Word, Excel, and PowerPoint Relevant qualification or equivalent commercial experience Full UK driving licence and willingness to travel extensively across Scotland Benefits: Competitive salary plus performance-related bonus/commission Car allowance Opportunity to lead a strategically important national region within an established and highly respected business Full ownership of regional P&L and commercial strategy Leadership responsibility for an established team of 11 sales professionals High degree of autonomy and the opportunity to shape the future performance of the region Opportunity to work with an established portfolio of recognised brands Genuine career development opportunities within a large and growing organisation Supportive, collaborative, and performance-focused working environment The opportunity to make a significant impact on commercial performance, customer partnerships, and team development Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy. Call: (phone number removed) Email: (url removed) The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
Regional Sales Manager employer: The Advocate Group
The Advocate Group is an excellent employer that fosters a dynamic and supportive work culture in Hammersmith, where employees are encouraged to grow and develop their skills. With a flexible hybrid working model, competitive travel allowances, and opportunities for professional development, this role offers a meaningful chance to contribute to the company's growth while enjoying a balanced work-life environment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to The Advocate Group as a field sales pro!
✨Scout Out the Competition
Research potential competitors for The Advocate Group and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up The Advocate Group’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at The Advocate Group, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at The Advocate Group, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at The Advocate Group.
How to prepare for a job interview at The Advocate Group
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that The Advocate Group offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in The Advocate Group but also helps you get a feel for whether you’d thrive in that environment.
