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- Tasks: Drive sales growth and build strong relationships with independent retailers in the North West.
- Company: Respected UK manufacturer in the consumer durables sector.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Opportunity for extensive travel and personal growth in a thriving industry.
- Why this job: Make a real impact by driving revenue and building partnerships in a competitive market.
- Qualifications: Proven sales experience, strong negotiation skills, and a passion for account management.
A well-established and highly respected UK manufacturer within the consumer durables sector is seeking to strengthen its presence across the independent retail channel. As part of continued growth, there is an opportunity for a commercially driven Regional Sales Manager to take ownership of a key UK territory, focused on driving distribution, revenue growth, and margin performance across a well-established customer base. This role is ideal for someone who enjoys a balance of account management and new business development, thrives on building long-term partnerships, and is motivated by delivering strong commercial outcomes within a competitive retail environment.
The Role:
- Managing and developing a defined UK regional territory across the independent retail channel
- Driving sustainable sales growth, distribution, and margin performance across key accounts
- Delivering regional sales strategy aligned to wider commercial objectives
- Building and maintaining strong, long-term relationships with independent retailers and key stakeholders
- Identifying and converting new business opportunities within the territory
- Developing tailored commercial solutions to support customer needs and maximise mutual value
- Executing effective account plans, forecasting, and pipeline management
- Negotiating pricing, agreements, and commercial terms within defined frameworks
- Working closely with internal teams including marketing, supply chain, customer service, and finance
- Monitoring market trends, competitor activity, and customer feedback to identify growth opportunities
- Representing the business at customer meetings, trade events, and industry forums
- Delivering product presentations and supporting retailer training where required
About You:
- Proven track record in regional sales or key account management, ideally within consumer durables, FMCG, or retail
- Strong commercial acumen with a clear focus on revenue growth and margin delivery
- Confident negotiator with strong influencing and stakeholder management skills
- Experience in developing and executing structured account plans
- Ability to identify and convert new business opportunities
- Strong analytical skills with the ability to interpret sales data and market insight
- Highly self-motivated, organised, and comfortable working autonomously in a field-based role
- Excellent communication and presentation skills
- Experience working with independent retailers or buying groups is advantageous
- Full UK driving licence and willingness to travel extensively across the region
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Regional Sales Manager - North West employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - North West
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events, trade shows, or local meet-ups where you can connect with people in the consumer durables sector. Building relationships can open doors to opportunities that aren’t advertised.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of Regional Sales Manager. Highlight your successes in driving sales growth and building partnerships to make a lasting impression.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to reiterate your interest in the role!
We think you need these skills to ace Regional Sales Manager - North West
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in account management and new business development, and don’t forget to showcase your commercial acumen!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific achievements that demonstrate your ability to drive sales growth and build long-term relationships.
Showcase Your Analytical Skills: We love candidates who can interpret sales data and market insights. Include examples of how you've used these skills in previous roles to identify growth opportunities and make informed decisions.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at The Advocate Group
✨Know Your Territory
Before the interview, research the North West region thoroughly. Understand the key independent retailers in the area, their market trends, and how your potential employer's products fit into their offerings. This knowledge will show your commitment and help you discuss tailored strategies during the interview.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially those related to revenue growth and margin performance. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact in previous roles.
✨Build Relationships
Emphasise your ability to build long-term partnerships with clients. Be ready to discuss how you've successfully managed relationships with independent retailers or key stakeholders in the past. Highlight any strategies you've used to maintain these connections and drive mutual value.
✨Prepare for Negotiation Scenarios
Since negotiation is a key part of this role, think about past experiences where you successfully negotiated pricing or agreements. Prepare to discuss your approach to negotiations and how you balance achieving company goals while meeting customer needs.