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- Tasks: Lead the Tesco account and drive commercial growth strategies.
- Company: Established family-owned consumer goods business with a strong UK presence.
- Benefits: Competitive salary, career development opportunities, and autonomy in decision-making.
- Why this job: Join a dynamic team and make a real impact on brand growth.
- Qualifications: Experience in managing national retail accounts and strong negotiation skills.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a well-established, family-owned international consumer goods business that has been developing innovative products for families for over 50 years. The UK division was launched in the late 2000s and has since grown into one of the company’s largest global markets, operating as a standalone business with its own commercial and operational teams. Over the past decade, the UK business has experienced consistent growth, driven by strong retail partnerships, continued product innovation, and expansion across grocery, retail and direct-to-consumer channels. With ambitious plans to double revenue growth in the next 3-5 years, the business is now looking to strengthen its commercial team with the appointment of a Senior National Account Manager to help drive the next stage of development.
The Role
We are currently partnering with a growing consumer goods business to recruit a Senior National Account Manager to take ownership of the Tesco account and play a key role in delivering the company’s commercial growth strategy. This position will have full ownership of the Tesco relationship, while also leading and developing a small commercial team, managing both a National Account Manager and a National Account Executive. Working closely with the Commercial Director and wider commercial team, the successful candidate will help shape account strategy, identify new growth opportunities and maximise the brand’s presence across key retail partners. The role will also offer a high level of commercial autonomy, including the opportunity to reinvest any incremental margin gained within the Tesco account into further growth initiatives, such as promotional activity, distribution expansion and new product development.
Key Responsibilities
- Full ownership of the Tesco account, managing the commercial relationship and delivering against sales and profit targets
- Developing and executing Joint Business Plans to drive distribution, range expansion and category growth
- Leading commercial negotiations, including pricing, promotional strategy and annual trading agreements
- Managing P&L performance, trade investment and promotional spend to maximise ROI
- Identifying opportunities to win market share through distribution gains, NPD launches and category development
- Working cross-functionally with category, insights, marketing and supply chain teams to deliver customer plans effectively
- Developing data-driven sales strategies, using insights and performance analysis to optimise trading plans
- Leading and developing junior team members, supporting the progression of a National Account Manager and National Account Executive
The Person
Our client is looking for a commercially driven individual who thrives in a fast-paced FMCG environment and enjoys building strong customer partnerships. You will likely already be operating as a National Account Manager and be seeking an opportunity to step into a broader, people-management role within a growing business. You will bring:
- Strong experience managing national retail accounts within FMCG or consumer goods
- Proven experience delivering Joint Business Plans and commercial negotiations with major retailers
- Strong commercial acumen with experience managing P&L, trade investment and promotional planning
- Excellent relationship-building skills with the ability to influence internal and external stakeholders
- A proactive, solutions-focused mindset with a passion for driving growth
Senior National Account Manager in North East employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager in North East
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG world, especially those who have experience with Tesco or similar retailers. A friendly chat can lead to valuable insights and even referrals that could land you an interview.
✨Tip Number 2
Prepare for the interview by researching the company’s recent growth and product innovations. Show them you’re not just another candidate; you’re genuinely interested in their journey and how you can contribute to their ambitious plans.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you’ve successfully managed national accounts and delivered Joint Business Plans in the past. Use specific examples to demonstrate your commercial acumen and relationship-building skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior National Account Manager in North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior National Account Manager role. Highlight your experience with national retail accounts and any successful Joint Business Plans you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our growth strategy. Be specific about your achievements in commercial negotiations and relationship-building.
Showcase Your Commercial Acumen: In your application, don’t forget to showcase your strong commercial acumen. Share examples of how you've managed P&L performance and maximised ROI in previous roles. We love data-driven insights that demonstrate your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at The Advocate Group
✨Know Your Tesco Inside Out
Before the interview, make sure you research Tesco thoroughly. Understand their current market position, recent news, and any challenges they face. This will help you demonstrate your knowledge and show how you can contribute to the Tesco account specifically.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience with P&L management and trade investment. Bring examples of how you've successfully managed budgets and maximised ROI in previous roles. This will highlight your ability to handle the financial aspects of the Senior National Account Manager position.
✨Prepare for Negotiation Scenarios
Since the role involves leading commercial negotiations, think of specific examples where you've successfully negotiated terms with retailers. Be ready to discuss your approach and the outcomes, as this will showcase your negotiation skills and strategic thinking.
✨Demonstrate Leadership Skills
As you'll be managing a small team, it's crucial to convey your leadership style. Prepare to share experiences where you've developed junior team members or led a project. Highlight your ability to inspire and motivate others, which is key for this role.