At a Glance
- Tasks: Lead major discount retailers, driving growth and visibility for a branded portfolio.
- Company: Established FMCG business with ambitious growth plans and strong market presence.
- Benefits: Flexible home-based work, competitive salary, and opportunities for impactful career growth.
- Other info: Join a dynamic team and enjoy regular travel across the UK.
- Why this job: Make a real impact on customer partnerships and market presence in the discount channel.
- Qualifications: Proven experience as a National Account Manager with strong analytical and negotiation skills.
The predicted salary is between 42750 - 52250 £ per year.
Want to make a bigger impact in the UK discount channel?
The Advocate Group are working with an established and successful FMCG business with a strong market presence and ambitious plans for continued growth.
This is an opportunity to take the lead across a portfolio of major discount retailers, driving distribution, winning greater in-store visibility and delivering profitable growth.
With responsibility for strategically important accounts, you’ll have the autonomy to shape customer strategy, influence key decision‑makers and turn commercial opportunities into tangible results across a branded portfolio
The Role
- Own key customer relationships across major UK discount retailers, developing partnerships that unlock long‑term growth.
- Drive commercial performance, taking full responsibility for account P&Ls, sales budgets, forecasting and profitability.
- Develop and execute account strategies, translating annual plans into effective joint business plans that deliver against ambitious targets.
- Win in-store and online, securing distribution, premium positioning, promotional activity and successful new product launches.
- Maximise promotional ROI, managing trade investment and marketing spend to deliver profitable growth.
- Lead cross‑functional execution, working closely with sales, marketing, finance and supply chain to deliver strong customer service and flawless launches.
- Turn insight into action, using EPOS data and sales reporting to identify opportunities, track performance and shape future plans.
- What We’re Looking For
- Proven experience as a National Account Manager with discounter customers.
- A strong track record of growing major retail accounts through distribution gains, effective negotiation and profitable promotional planning.
- Confident ownership of account P&Ls, joint business plans and commercial investment.
- Strong analytical capability, including advanced Excel, forecasting and performance reporting.
- A proactive, resilient and commercially astute approach, with the ability to influence stakeholders and build relationships at all levels.
- Experience in Health, Beauty, Personal-care would be advantageous (but not essential_)
- The
Opportunity: Take ownership of a high‑profile discount retail portfolio within an ambitious FMCG business, with the scope to make a tangible impact on customer partnerships, market presence and profitable growth.
Location: Home based so flexible across the UK, with regular monthly travel to head office and customer sites required.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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National Account Manager employer: The Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to diverse opportunities for professional development while working on impactful projects that shape the future of QSR partnerships across Europe. Enjoy the benefits of a hybrid work model, competitive compensation, and a commitment to sustainability that makes your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
