At a Glance
- Tasks: Lead UK brand strategy and create local campaigns for a renowned drinks business.
- Company: Join a globally recognised, family-owned drinks company with a strong market presence.
- Benefits: Enjoy a competitive salary, hybrid work options, and a supportive team culture.
- Other info: The Advocate Group values diversity and welcomes applications from all backgrounds.
- Why this job: Shape exciting marketing strategies while collaborating with global teams and driving brand success.
- Qualifications: Experience in brand or marketing roles, ideally within drinks or FMCG sectors.
The predicted salary is between 28800 - 48000 £ per year.
Position: Marketing Manager
Location: Hampshire, Hybrid
Salary: Competitve + Benefits
The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Marketing Manager to help shape their portfolio of Incubator/Local brands.
The Role:
- Lead the development of UK brand strategy and brand plan , in line with consumer insight.
- Adapt global brand assets into compelling local campaigns that align with market needs.
- Manage full marketing mix across comms, NPD, and activation, with full A&P and brand P&L responsibility.
- Collaborate with customer marketing to execute best-in-class activation across all channels.
- Build strong working relationships with global brand teams and cross-functional partners across insights, commercial, and innovation.
- Lead agency teams and foster a culture of continuous improvement and performance tracking across all activity.
About You:
- Proven experience in brand or marketing roles, ideally in drinks or FMCG.
- Commercially astute with strong P&L ownership and strategic planning skills.
- Confident adapting global assets to local markets while preserving brand integrity.
- Skilled in campaign execution, and cross-functional working.
If the role and responsibilities sound like a good fit for you, then I d love to speak to you!
Find out more about our available opportunities or how we can help you further your career contact us today.
Please get in touch with Emma or click Apply Now to be considered for this vacancy.
Email: (url removed)
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
Marketing Manager - Local & Incubator Brands in Hook employer: The Advocate Group
The Advocate Group offers a dynamic and inclusive work environment, perfect for those looking to make a significant impact in the marketing landscape of a globally renowned, family-owned drinks business. With a strong focus on employee growth and development, you will have the opportunity to lead innovative campaigns while collaborating with cross-functional teams, all within the beautiful setting of Hampshire. Enjoy competitive benefits and a culture that values creativity and continuous improvement, making it an excellent place for passionate marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Local & Incubator Brands in Hook
✨Tip Number 1
Familiarise yourself with the specific brands and products of the company. Understanding their portfolio will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for their local and incubator brands.
✨Tip Number 2
Network with professionals in the FMCG and drinks industry. Attend relevant events or join online forums to connect with others who may have insights into the company or the role, which can give you an edge in your application process.
✨Tip Number 3
Prepare examples of successful campaigns you've led or contributed to, particularly those that involved adapting global strategies to local markets. This will demonstrate your capability in campaign execution and strategic planning during interviews.
✨Tip Number 4
Research the latest trends in the drinks industry and consumer behaviour. Being knowledgeable about current market dynamics will allow you to engage in meaningful conversations with interviewers and show that you're proactive about staying informed.
We think you need these skills to ace Marketing Manager - Local & Incubator Brands in Hook
Some tips for your application 🫡
Understand the Role:Read the job description carefully to understand the key responsibilities and requirements for the Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV:Ensure your CV showcases your relevant experience in brand or marketing roles, particularly in drinks or FMCG. Highlight your P&L ownership and strategic planning skills, as well as any successful campaigns you've executed.
Write a Strong Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how you can adapt global brand assets to local markets and your approach to managing the full marketing mix.
Proofread Your Application:Before submitting, double-check your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at The Advocate Group
✨Understand the Brand Strategy
Before your interview, make sure you thoroughly understand the brand strategy of the company. Research their local and incubator brands, and think about how you can contribute to their development. Be prepared to discuss how you would adapt global assets into local campaigns.
✨Showcase Your P&L Experience
Since the role involves full P&L responsibility, be ready to share specific examples from your past experiences where you successfully managed budgets and drove profitability. Highlight any strategic planning skills that demonstrate your commercial acumen.
✨Demonstrate Cross-Functional Collaboration
The position requires strong collaboration with various teams. Prepare examples of how you've worked effectively with cross-functional partners in the past, particularly in executing marketing campaigns or product launches. This will show your ability to foster strong working relationships.
✨Prepare for Campaign Execution Questions
Expect questions about your experience in campaign execution. Be ready to discuss specific campaigns you've led, the challenges you faced, and how you measured success. This will help illustrate your skills in managing the full marketing mix.
