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- Tasks: Lead innovative marketing strategies and impactful campaigns for a high-growth FMCG brand.
- Company: Join a dynamic FMCG business making waves in Water and Health & Nutrition.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape brand success.
- Other info: Work in a fast-paced environment with a focus on team development.
- Why this job: Be a key player in driving brand innovation and market presence.
- Qualifications: Proven marketing leader with experience in FMCG or drinks sectors.
The predicted salary is between 60000 - 80000 ÂŁ per year.
The Advocate Group is currently partnering with a high-growth, innovation-led FMCG business that is rapidly establishing itself as a standout name across the Water and Health & Nutrition categories. With a strong track record in NPD and brand innovation, the company has consistently stayed ahead of category trends, delivering products that offer clear, functional value to consumers. The business is now seeking an experienced Head of Marketing to join the leadership team and play a central role in shaping and accelerating its next phase of growth.
Key Responsibilities:
- Define and lead the end-to-end marketing strategy across both brands, identifying key growth opportunities and delivering impactful annual plans.
- Own marketing investment strategy and budget allocation, ensuring spend is aligned to commercial priorities and drives measurable growth.
- Lead the development and execution of standout 360° campaigns that build brand equity and drive long-term demand.
- Develop and deliver high-impact brand partnerships that enhance visibility, credibility, and cultural relevance.
- Translate consumer, category, and commercial insight into clear strategic direction and actionable growth initiatives.
- Partner closely with Sales and Commercial teams to accelerate distribution, visibility, and rate of sale.
- Lead agency and supplier relationships, ensuring consistently high-quality execution across all marketing activities.
- Act as a senior marketing leader within the business, influencing strategy and contributing to board-level decision-making.
About You:
- Proven marketing leader with experience, ideally within drinks or FMCG.
- Strong brand builder with a track record of delivering both strategic leadership and hands-on impact.
- Experienced in leading, developing, and motivating high-performing teams.
- Commercially strong with full ownership of budgets and performance accountability.
- Thrive in fast-paced, high-growth environments with a proactive, solutions-led mindset.
- Passionate about building distinctive brands that win in competitive, dynamic categories.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Please get in touch with Emma or click “Apply Now” to be considered for this vacancy. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Head of Marketing in Manchester employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights about marketing trends, especially in drinks and health & nutrition. This not only positions you as a thought leader but also attracts potential employers to you.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s recent campaigns and product launches. Be ready to discuss how you can elevate their marketing strategy and drive growth – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to help you every step of the way in landing that dream job.
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in FMCG and any standout campaigns you've led. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills align with our goals. Be genuine and let your personality come through – we love that!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth and built brands in previous roles. Numbers speak volumes, and we’re all ears!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing marketing strategies. Bring examples of past campaigns you've led, focusing on how you identified growth opportunities and measured success. This will demonstrate your ability to think strategically and deliver results.
✨Highlight Team Leadership Skills
As a Head of Marketing, leading a team is crucial. Be ready to share your experiences in motivating and developing high-performing teams. Discuss specific instances where your leadership made a difference, showcasing your ability to inspire and drive results.
✨Be Ready for Commercial Conversations
Since this role involves budget ownership and performance accountability, brush up on your financial acumen. Prepare to discuss how you've managed marketing budgets in the past and how you align spending with commercial priorities to drive measurable growth.