At a Glance
- Tasks: Lead innovative marketing strategies for exciting FMCG brands and drive impactful campaigns.
- Company: Join a high-growth FMCG business making waves in Water and Health & Nutrition.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with a focus on creativity and collaboration.
- Why this job: Be a key player in shaping brand success and influencing market trends.
- Qualifications: Proven marketing experience, strong leadership skills, and a passion for brand building.
The predicted salary is between 60000 - 80000 £ per year.
The Advocate Group is currently partnering with a high-growth, innovation-led FMCG business that is rapidly establishing itself as a standout name across the Water and Health & Nutrition categories. With a strong track record in NPD and brand innovation, the company has consistently stayed ahead of category trends, delivering products that offer clear, functional value to consumers.
Key Responsibilities
- Define and lead the end-to-end marketing strategy across both brands, identifying key growth opportunities and delivering impactful annual plans.
- Own marketing investment strategy and budget allocation, ensuring spend is aligned to commercial priorities and drives measurable growth.
- Lead the development and execution of standout 360 campaigns that build brand equity and drive long-term demand.
- Develop and deliver high-impact brand partnerships that enhance visibility, credibility, and cultural relevance.
- Translate consumer, category, and commercial insight into clear strategic direction and actionable growth initiatives.
- Partner closely with Sales and Commercial teams to accelerate distribution, visibility, and rate of sale.
- Lead agency and supplier relationships, ensuring consistently high-quality execution across all marketing activities.
- Act as a senior marketing leader within the business, influencing strategy and contributing to board-level decision-making.
About You
- Proven marketing leader with experience, ideally within drinks or FMCG.
- Strong brand builder with a track record of delivering both strategic leadership and hands-on impact.
- Experienced in leading, developing, and motivating high-performing teams.
- Commercially strong with full ownership of budgets and performance accountability.
- Thrive in fast-paced, high-growth environments with a proactive, solutions-led mindset.
- Passionate about building distinctive brands that win in competitive, dynamic categories.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Growth-Driven Marketing Leader for FMCG Brands in Manchester employer: The Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the fast-paced FMCG sector. Employees benefit from comprehensive growth opportunities, including leadership development and the chance to influence strategic decisions at a senior level, all while working in a supportive environment that values diversity and inclusion. Located in the UK, this high-growth company is committed to delivering impactful marketing strategies that resonate with consumers, making it an exciting place for passionate marketing professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Marketing Leader for FMCG Brands in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is your chance to visually demonstrate how you can drive growth and innovation.
✨Tip Number 3
Prepare for interviews by researching the company’s recent product launches and marketing strategies. Bring fresh ideas to the table that align with their goals, showing them you’re not just another candidate but a potential game-changer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Growth-Driven Marketing Leader for FMCG Brands in Manchester
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for FMCG and marketing shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to drive growth and innovation in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in your application. We’re looking for proven marketing leaders, so connect your past achievements to the key responsibilities outlined in the job description. This will help us see how you can make an impact right from the start.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on delivering your message effectively. This will help us understand your qualifications without getting lost in unnecessary details.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and values.
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, recent campaigns, and how they fit into the FMCG landscape. This knowledge will help you demonstrate your passion and strategic thinking.
✨Showcase Your Leadership Style
Be ready to discuss your experience in leading teams and driving results. Share specific examples of how you've motivated high-performing teams and contributed to brand growth. This will highlight your capability as a senior marketing leader.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing marketing strategies and managing budgets. Be prepared to discuss how you've aligned marketing investments with commercial priorities in the past, showcasing your commercial acumen.
✨Highlight Your Collaborative Spirit
Since this role involves partnering closely with Sales and Commercial teams, be ready to talk about your experience in cross-functional collaboration. Share examples of how you've worked with other departments to drive visibility and sales, demonstrating your team-oriented mindset.
