At a Glance
- Tasks: Engage customers through beer tastings, events, and brand activations in pubs and festivals.
- Company: Join Podkováň Brewery, a historic brewery with over 600 years of tradition.
- Benefits: Competitive salary, performance bonus, and genuine career development opportunities.
- Other info: Dynamic role with autonomy and a supportive, collaborative environment.
- Why this job: Be the face of a premium Czech beer brand and drive its growth in the UK market.
- Qualifications: Experience in drinks, FMCG, or marketing; passion for beer and customer engagement.
The predicted salary is between 35000 - 35000 £ per year.
Podkováň Brewery has been brewing traditional Czech lager in the heart of Bohemia for over 600 years. As we continue to grow our UK business, we're looking for an ambitious, energetic, and creative Brand Activation Executive to be the face of our brand in the on trade. This is a hands-on field-based role that combines brand activation, sampling, events, customer engagement and commercial support to drive awareness and sales across the On Trade.
You’ll be responsible for bringing our brands to life where it matters most – in pubs, bars, festivals, and events, while working closely with our Business Development Managers to unlock new opportunities and support commercial growth. If you’re passionate about beer, enjoy engaging with customers, delivering standout activations and supporting commercial growth through events, tastings and business development opportunities, we’d love to hear from you.
The Role:
- Deliver engaging beer tastings, sampling sessions and consumer experiences across pubs, bars, events and festivals
- Represent the brand at trade and consumer events, acting as a passionate ambassador for our portfolio
- Plan and execute impactful brand activations that increase visibility and rate of sale
- Identify and secure opportunities for events, festivals, tap takeovers, partnerships and promotional activity
- Support Business Development Managers with customer presentations, sales pitches and new business meetings
- Generate qualified leads and identify new venue opportunities for the sales team
- Ensure excellent execution of point-of-sale materials, visibility assets and branded equipment within customer venues
- Coordinate and manage activation logistics, including stock, POS, merchandise and event requirements
- Gather market intelligence, customer feedback and competitor insights to support commercial decision-making
- Work closely with Sales and Marketing teams to ensure brand activity aligns with commercial objectives
- Monitor and report on activation performance, customer engagement and sales impact.
About You:
- Previous experience in Drinks, FMCG, Hospitality or Marketing
- Passionate about beer and confident talking about brands
- Experienced in brand activation, events, marketing, field sales or customer engagement.
- A natural relationship builder who enjoys meeting people and creating commercial opportunities
- Highly organised and able to manage multiple events, venues and projects simultaneously
- Creative and commercially minded, with a flair for developing innovative events, promotions and activations that drive brand awareness and customer engagement
- Willing to travel regularly and work occasional evenings and weekends to support events and festivals
- Self-motivated, proactive and able to work independently in a field-based environment
- Full UK driving licence and willingness to travel as required
Benefits:
- Competitive salary plus performance-related bonus
- Opportunity to represent Podkováň Brewery, an established brewery with over 600 years of brewing heritage
- Autonomy and ownership within a growing UK business
- Genuine career development opportunities as the business continues to expand
- Supportive, entrepreneurial, and collaborative working environment
- The opportunity to play a key role in building a premium Czech beer brand within the UK market
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
StudySmarter Expert Advice🤫
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We think you need these skills to ace Brand Activation Executive - North West in Manchester
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