At a Glance
- Tasks: Lead shopper insights to shape commercial strategy and drive growth across EMEA.
- Company: Join an iconic global FMCG brand with a focus on innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Other info: Collaborative culture with opportunities to work across international markets.
- Why this job: Make a real impact by transforming data into compelling stories that influence decision-making.
- Qualifications: Experience in Shopper Insights and strong analytical and storytelling skills required.
The predicted salary is between 40000 - 50000 £ per year.
The Advocate Group is proud to be partnering with an iconic global FMCG brand to recruit a Shopper Insights Manager - a newly created role that will play a pivotal part in shaping commercial strategy across the EMEA region.
This is an exciting opportunity to build and lead a best-in-class shopper insights capability, giving the business a deeper understanding of shopper behaviour and transforming data into compelling commercial stories that drive growth.
If you're passionate about shopper behaviour, thrive on turning complex data into actionable recommendations, and enjoy influencing senior stakeholders across international markets, this is a role where you'll make a genuine impact.
- What you'll be doing
- Lead the development of the EMEA shopper insights agenda, identifying opportunities that drive commercial growth.
- Translate shopper and category data into compelling, actionable recommendations for Sales, Trade Marketing and commercial leadership teams.
- Build engaging presentations and insight-led narratives that influence decision-making across markets, customers and senior stakeholders.
- Design and manage shopper research projects from concept through to delivery, working with both syndicated data and bespoke research.
- Own relationships with external insight partners, including Nielsen IQ and other research agencies, ensuring maximum value from existing partnerships.
- Partner closely with regional markets to understand shopper behaviour, identify opportunities and embed shopper-first thinking across the business.
- Work cross-functionally with Commercial, Trade Marketing, Consumer Insights, Category Development and Revenue Growth teams to deliver commercially impactful insights.
About you
- We're looking for someone who combines analytical excellence with outstanding commercial storytelling skills.
- You'll likely bring
- Strong experience within Shopper Insights, Category Insights or Customer Insights in an FMCG environment.
- Expert knowledge of Nielsen IQ and confidence interpreting syndicated retail and shopper data.
- Experience designing and leading shopper research projects from inception through to delivery.
- A proven ability to turn complex data into clear, commercially relevant recommendations.
- Exceptional presentation and stakeholder management skills, with experience influencing senior leaders.
- Experience managing external research agencies and delivering insight programmes across multiple markets.
- Advanced Microsoft Excel and Power Point skills.
- Experience with platforms such as Kantar, Circana/IRI or dunnhumby would be highly advantageous.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.
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Shopper Insights Manager EMEA in London employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Insights Manager EMEA in London
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like The Advocate Group!
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We think you need these skills to ace Shopper Insights Manager EMEA in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at The Advocate Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at The Advocate Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with The Advocate Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
