At a Glance
- Tasks: Drive new business by winning listings with major grocery retailers and convenience chains.
- Company: Fast-growing premium RTD drinks brand with ambitious expansion plans.
- Benefits: Up to £70,000 salary, car allowance, and exceptional bonus structure (OTE up to £100k).
- Other info: Flat structure focused on performance, with strong leadership support.
- Why this job: Join a dynamic team and make a visible impact in a thriving industry.
- Qualifications: Proven track record in new business within grocery or convenience sectors.
The predicted salary is between 70000 - 70000 £ per year.
A high-growth, premium RTD drinks business is scaling fast across the UK – with one standout brand driving serious momentum across grocery and convenience. Already delivering significant revenue and targeting rapid year-on-year growth, this is a business built on pace, ambition, and results. With major investment behind them and clear leadership vision, they’re now hiring commercially aggressive talent to unlock national retail distribution.
The Role
- Winning new listings with major grocery retailers, symbol groups, and convenience chains
- Leveraging existing buyer relationships to accelerate national distribution
- Leading commercial negotiations across pricing, promotions, and activation
- Driving top-line growth through high-impact account wins
- Building a pipeline of opportunities across retail, wholesale, and route-to-market partners
- Operating at pace in a highly autonomous, results-driven environment
About You
- Proven track record winning new business within grocery, convenience, or wholesale
- Strong existing relationships with key retail buyers (critical)
- Background within drinks (RTD, soft drinks, alcohol or adjacent categories preferred)
- Highly commercial, target-driven and motivated by financial reward
- Confident operating in a fast-paced, no-nonsense environment
- Resilient, proactive and able to open doors quickly
Why Join?
- High-growth brand with aggressive UK expansion plans
- Heavily funded, providing strong security for a challenger
- Clear opportunity to make a visible commercial impact quickly
- Flat structure, no politics – purely performance-led
- Backed by leadership who reward results
If you’re someone who thrives on winning business, building revenue, and being rewarded for it – this is one of the most exciting opportunities in the RTD space right now.
We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.
National Sales Manager in London employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that National Sales Manager gig.
✨Tip Number 2
Show off your achievements! When you get the chance to chat with potential employers, highlight your past wins in new business development. They want to see how you can drive results from day one.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like the premium RTD drinks business, and express your interest. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our fast-paced, results-driven environment.
We think you need these skills to ace National Sales Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Sales Manager role. Highlight your experience in winning new business, especially within grocery and convenience sectors. We want to see how your background aligns with our fast-paced, results-driven environment.
Showcase Your Relationships:Since strong relationships with retail buyers are critical, don’t shy away from showcasing these connections in your application. We’re looking for evidence of how you’ve leveraged these relationships to drive sales and growth.
Quantify Your Achievements:When detailing your past successes, use numbers to quantify your achievements. Whether it’s revenue growth or new listings secured, we love seeing hard data that demonstrates your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our high-growth brand!
How to prepare for a job interview at The Advocate Group
✨Know Your Numbers
Before the interview, brush up on your sales figures and achievements. Be ready to discuss specific examples of how you've won new business in grocery or convenience sectors. This will show that you’re not just talk; you’ve got the results to back it up.
✨Leverage Your Network
Since existing relationships with retail buyers are critical for this role, come prepared with a list of key contacts you have in the industry. Share how these connections can help accelerate national distribution for the company’s products.
✨Demonstrate Your Commercial Acumen
Be ready to discuss your approach to commercial negotiations. Think about how you would handle pricing, promotions, and activation strategies. Show them you can think strategically and act decisively in a fast-paced environment.
✨Show Your Resilience
This role requires someone who can operate in a no-nonsense environment. Prepare to share examples of challenges you've faced in previous roles and how you overcame them. Highlight your proactive nature and ability to open doors quickly.
