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- Tasks: Drive new business wins and build strong partnerships in the drinks industry.
- Company: Join a premium British drinks brand known for quality and craft.
- Benefits: Competitive salary, car allowance, bonus, and benefits package.
- Other info: Fast-growing environment with opportunities to win big customers.
- Why this job: Make a real impact on a growing brand in the Convenience and Impulse market.
- Qualifications: Proven FMCG or drinks sales experience with strong negotiation skills.
The predicted salary is between 55000 - 60000 £ per year.
This is an opportunity to join a premium British drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Convenience and Impulse channel.
This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.
The Role- Drive new business wins across Convenience and Impulse operators.
- Build strong commercial partnerships with buyers and stakeholders at all levels.
- Deliver against volume, revenue and distribution targets while managing investment effectively.
- Develop and execute customer account plans and commercial strategies to unlock incremental growth.
- Represent the brand within the industry, identifying market trends, competitor activity and new commercial opportunities.
- Proven FMCG or drinks sales experience, ideally within soft drinks or branded food.
- Strong track record working across Convenience and Impulse channels.
- Comfortable winning new business and leveraging an existing network of industry contacts.
- Commercially astute with strong negotiation and relationship‑building skills.
- Entrepreneurial mindset with the confidence to operate in a fast‑growing, ambitious business.
If you're a commercially minded drinks professional with strong RTM or foodservice experience, this is a brilliant opportunity to step into a role where you can win big customers and directly impact the growth of a premium brand.
National Account Manager - Convenience in London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Convenience in London
✨Tip Number 1
Network like a pro! Reach out to your industry contacts and let them know you're on the lookout for new opportunities. Attend events, trade shows, or even casual meet-ups to connect with potential employers and showcase your passion for the premium drinks sector.
✨Tip Number 2
Prepare for those interviews! Research the company inside out, understand their products, and be ready to discuss how you can drive new business wins in the Convenience and Impulse channels. Show them you’re not just another candidate, but the one they need!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to remind them why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles that could be your next big step. Plus, it’s a great way to show your enthusiasm for joining our premium brand family.
We think you need these skills to ace National Account Manager - Convenience in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the National Account Manager role. Highlight your FMCG or drinks sales experience, especially in Convenience and Impulse channels, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the premium drinks industry and how your entrepreneurial mindset can help us grow. Be specific about your achievements and how they relate to the role.
Showcase Your Network: If you’ve got an existing network of industry contacts, don’t be shy about it! Mention how these connections can help drive new business wins and build strong partnerships. We love seeing candidates who can leverage their relationships.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at The Advocate Group
✨Know Your Brand Inside Out
Before the interview, make sure you research the premium drinks brand thoroughly. Understand its heritage, product range, and market positioning. This will not only help you answer questions confidently but also show your genuine interest in the company.
✨Showcase Your Network
Since this role involves building strong commercial partnerships, be ready to discuss your existing network within the FMCG and drinks industry. Share specific examples of how you've leveraged these connections to drive business growth in the past.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and commercial acumen. Think about past experiences where you've successfully unlocked distribution or negotiated deals, and be prepared to share these stories in detail.
✨Demonstrate Your Entrepreneurial Spirit
This role requires an entrepreneurial mindset, so be ready to discuss how you've taken initiative in previous positions. Highlight any innovative strategies you've implemented to achieve sales targets or grow market share, as this will resonate well with the interviewers.