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- Tasks: Build relationships with luxury retailers and drive growth in premium wine and spirits.
- Company: Join a prestigious luxury drinks business known for craftsmanship and heritage.
- Benefits: Competitive salary, bonus, car allowance, and opportunities for travel.
- Other info: Dynamic role with opportunities for professional development and travel across the UK.
- Why this job: Make an impact in the luxury retail sector and work with high-end products.
- Qualifications: Experience in luxury retail and strong knowledge of wine and spirits required.
The predicted salary is between 50000 - 65000 £ per year.
The Advocate Group are proud to be partnering with a prestigious and highly respected luxury drinks business, known for its craftsmanship, heritage, and premium portfolio spanning both fine wine and spirits. With a strong reputation across the UK Off Trade, the business continues to expand its presence within luxury retail.
We are recruiting for a Key Account Manager to take ownership of a portfolio of luxury retailers and fine wine merchants across London.
Responsibilities include:
- Build and maintain strong relationships with buyers and decision-makers across luxury retailers and specialist merchants
- Deliver sustainable growth in both volume and value in line with agreed targets and budgets
- Identify and secure new listings across premium wine and spirits portfolios
- Lead Joint Business Planning (JBP) processes with key customers to drive long‑term partnerships
- Negotiate trading terms, commercial agreements, and promotional activity throughout the year
- Develop and execute impactful in‑store activations, tastings, and seasonal campaigns
- Drive brand visibility and ensure best‑in‑class execution across retail environments
- Deliver engaging trainings, tastings, and masterclasses to trade audiences and retail teams
- Analyse market trends and competitor activity to inform commercial strategy
About You:
- Proven experience in a Key Account Manager or Business Development role within luxury retail
- Strong knowledge of the premium Wine and Spirits category is highly required
- Demonstrated success in driving commercial growth within high‑end or specialist retail environments
- Confident communicator with the ability to influence both internal and external stakeholders
- Strong commercial acumen with experience in negotiation and joint business planning
- WSET Spirits qualification (or similar) is advantageous
- Happy to travel across the UK for client meetings and events
Key Account Manager - Prestige Retail in London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager - Prestige Retail in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the luxury retail space and let them know you're on the hunt for a Key Account Manager role. Personal recommendations can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. Show that you’re not just passionate about fine wine and spirits, but also understand their brand values and market position. This will help you stand out as a candidate who truly gets it.
✨Tip Number 3
Practice your pitch! You’ll need to communicate your experience and how it aligns with the role effectively. Role-play with a friend or use our resources to refine your storytelling skills, making sure to highlight your successes in driving commercial growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and follow up!
We think you need these skills to ace Key Account Manager - Prestige Retail in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Key Account Manager role. Highlight your achievements in luxury retail and any relevant experience with premium wine and spirits to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the luxury drinks industry and how your background makes you the perfect fit for this role. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and build relationships. Numbers speak volumes, so include metrics where possible to show your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at The Advocate Group
✨Know Your Portfolio Inside Out
Make sure you’re well-versed in the luxury drinks business, especially the fine wine and spirits categories. Familiarise yourself with the brand's heritage and craftsmanship, as this will help you connect with interviewers and demonstrate your passion for the products you'll be managing.
✨Build Relationships Before You Walk In
Research the company’s key retailers and decision-makers. If possible, reach out to them on LinkedIn or through mutual connections. Showing that you’ve already started building relationships can set you apart and highlight your proactive approach.
✨Prepare for Negotiation Scenarios
Since negotiation is a big part of the role, be ready to discuss your past experiences. Think of specific examples where you successfully negotiated terms or agreements. Practising these scenarios can help you articulate your strategies clearly during the interview.
✨Showcase Your Training Skills
As part of the role involves delivering engaging trainings and tastings, prepare to discuss how you would approach these tasks. Share any relevant experiences you have and consider presenting a mini-training session during the interview to showcase your skills.