Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and strategy in Cash & Carry and Wholesale, building strong partnerships.
- Company: Dynamic drinks business with a focus on growth and innovation.
- Benefits: Competitive salary, car allowance, bonus, laptop, phone, and autonomy.
- Why this job: Lead impactful strategies in a thriving industry with high visibility.
- Qualifications: Proven sales experience in the drinks sector and strong relationship management skills.
- Other info: Opportunity for nationwide travel and career advancement in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a newly shaped role within a growing drinks business, created to accelerate performance across Cash & Carry, Wholesale and wider Off Trade sub-channels. While the business is well established in Grocery, there is a clear opportunity to significantly increase penetration and visibility across wholesale routes to market — and this role will lead that charge.
Reporting into the Head of Off Trade, you’ll combine new business development, strategic wholesaler partnerships and hands-on execution, while also supporting selected Grocery accounts where required.
The Role
- Own and deliver the Cash & Carry and Wholesale strategy, targeting improved distribution, rate of sale and brand visibility across the UK.
- Build strong relationships with regional and national wholesalers, depot managers and buying teams.
- Lead customer planning, pricing, promotional activity and range execution within wholesale accounts.
- Support the National Account Controller on key Grocery customers where required, ensuring alignment of strategy and activation.
- Work closely with Marketing to deliver effective in-depot activity, promotions and point-of-sale.
- Track market trends, competitor activity and customer performance to inform future growth plans.
- Prepare accurate forecasts, sales reports and commercial updates for senior stakeholders.
About You
- Proven sales experience within Drinks, ideally Beer.
- Strong working knowledge of the UK Cash & Carry / Wholesale landscape.
- A commercially minded operator with a track record of winning new business.
- Confident managing customer relationships end-to-end, from negotiation through to execution.
- Self-starter mindset — comfortable working autonomously with national responsibility.
- Highly organised, analytical and able to prioritise in a fast-moving environment.
- Passionate about beer and the wider drinks industry.
- Full UK driving licence and flexibility for nationwide travel.
Why Join?
- A genuinely strategic wholesale role with clear headroom to make impact.
- Strong existing Grocery foundation to build from.
- High autonomy and visibility within the commercial team.
- Competitive package with performance-related bonus.
We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.
Key Account Manager in London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Knowing the market landscape will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Showcase your passion for the drinks industry during conversations. Whether it’s about trends in Cash & Carry or your favourite beers, let your enthusiasm shine through!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your eagerness for the role. We love seeing candidates take initiative!
We think you need these skills to ace Key Account Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Key Account Manager role. Highlight your experience in the drinks industry, especially within Cash & Carry and Wholesale. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how you can drive performance in our Cash & Carry and Wholesale channels. Keep it engaging and personal.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Use numbers and examples to demonstrate your success in sales and relationship management. We love seeing concrete results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Advocate Group
✨Know Your Market
Before the interview, dive deep into the UK Cash & Carry and Wholesale landscape. Familiarise yourself with key players, market trends, and competitor activities. This knowledge will not only impress your interviewers but also help you articulate how you can drive brand visibility and distribution.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in the drinks industry. Highlight instances where you've successfully developed new business or strengthened customer relationships. Use metrics to quantify your success, as numbers speak volumes in sales roles.
✨Demonstrate Strategic Thinking
Be ready to discuss how you would approach building relationships with wholesalers and executing customer plans. Think about strategies for pricing, promotions, and range execution. Showing that you can think strategically will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's goals in the wholesale sector and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their growth. Plus, it gives you a chance to assess if the company is the right fit for you.
