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- Tasks: Lead exciting brand activations in premium pubs and bars across the South.
- Company: Join a globally recognised drinks brand with a rich heritage.
- Benefits: Competitive salary, bonus, full travel expenses, and extensive benefits.
- Why this job: Make a real impact by bringing brands to life in vibrant venues.
- Qualifications: Experience in field sales or marketing within drinks or FMCG.
- Other info: Enjoy autonomy and strong career progression in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Field based covering London, South East and South Coast (1 day a week in London HQ). Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country. If you thrive on bringing brands to life in premium pubs, bars and casual dining, this is a role with visibility, autonomy and real influence.
The Role
- Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues.
- Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution.
- Identify, plan and deliver flagship activations within high-potential and priority partner outlets.
- Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase.
- Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans.
- Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight.
About You
- Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG.
- Strong understanding of outlet-level activation, visibility and experiential execution.
- Confident managing multiple projects across multiple venues with pace and precision.
- Commercially aware — able to balance brand standards with customer objectives and operational realities.
- Comfortable working field-based, independently and cross-functionally.
- Energetic, organised and solutions-focused, with a genuine passion for the On Trade.
Package & Location
- Field-based role with travel across the south of the country.
- Competitive salary, bonus and extensive benefits package.
- Full expensed travel and tools to do the job properly.
- Strong internal exposure and progression potential within a premium drinks environment.
Interested? If you’re excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact — apply today.
Field Activation Manager - South in London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Activation Manager - South in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your passion for the On Trade! When you get the chance to chat with potential employers, share your experiences and enthusiasm for bringing brands to life in pubs and bars. Let them see that you’re not just looking for a job, but that you genuinely care about the industry.
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research their recent activations and think about how you could contribute to their success. This will show that you’re proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and making an impact in the On Trade.
We think you need these skills to ace Field Activation Manager - South in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Activation Manager role. Highlight your experience in On Trade commercial and field sales, and don’t forget to showcase any relevant projects that demonstrate your ability to bring brands to life in premium venues.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the On Trade and how your skills align with our needs. Be specific about your past experiences and how they relate to the responsibilities of this role.
Showcase Your Achievements: When detailing your experience, focus on achievements rather than just duties. Use numbers and examples to illustrate how you’ve successfully managed activation budgets or delivered standout in-venue executions in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their heritage, values, and what makes them stand out in the On Trade market. This knowledge will help you demonstrate your passion and show how you can bring these brands to life in premium venues.
✨Showcase Your Activation Experience
Prepare specific examples of past field activations you've led or been a part of. Highlight your role in translating brand strategy into successful in-venue executions. Be ready to discuss how you managed budgets, collaborated with teams, and evaluated the success of your activations.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you balance brand standards with customer objectives. Think about scenarios where you've had to make tough decisions that impacted both the brand and the outlet. This will show your understanding of the commercial landscape and your ability to navigate it effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the company's approach to outlet-level activation or how they measure the success of their campaigns. This not only shows your interest but also gives you valuable insights into their operations and culture.
