At a Glance
- Tasks: Drive growth by analysing shopper insights and category performance across EMEA.
- Company: Join an iconic global FMCG business with a focus on innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact by turning data into compelling stories that drive action.
- Qualifications: Experience in Category Insights and strong analytical skills required.
The predicted salary is between 47250 - 57750 £ per year.
Build insight. Shape strategy. Drive growth. We're partnering with an iconic global FMCG business to recruit a Category Insights Manager, offering the opportunity to play a pivotal role in shaping how the organisation understands shoppers, customers and category performance across EMEA.
We're looking for someone who can go beyond the numbers — combining strong analytical expertise with commercial thinking and the ability to turn complex data into compelling stories that drive action.
The Role
- Develop and lead the EMEA category and shopper insights agenda, identifying opportunities to drive growth and strengthen commercial performance.
- Analyse NielsenIQ and other syndicated data to uncover category trends, shopper behaviours and commercial opportunities.
- Translate complex datasets into clear, compelling presentations and recommendations for senior stakeholders, Sales teams, retailers and external partners.
- Lead end-to-end shopper research projects, from defining business questions and briefing agencies through to analysis and delivery of actionable insights.
- Build a deeper understanding of shopper journeys, purchase drivers and barriers across different channels, markets and retail environments.
- Manage relationships with external research providers, ensuring the business maximises the value of its data and research investment.
- Partner with Commercial, Trade Marketing, Consumer Insights and Category Development teams to embed insights into business planning and customer strategies.
- Proactively identify gaps in existing knowledge, challenge current thinking and shape future research priorities.
About You
- Strong experience in Category Insights, Shopper Insights or Customer Insights, ideally within FMCG.
- Expert-level NielsenIQ knowledge, with experience using syndicated retail data to inform commercial decisions.
- Highly analytical, with the ability to interrogate large datasets and identify meaningful trends and opportunities.
- Proven experience leading research projects and managing external agencies or data providers.
- Excellent presentation and storytelling skills, with the ability to make complex information accessible, engaging and commercially relevant.
- Confident influencing senior stakeholders and collaborating across a matrix or central/HQ environment.
- Proactive, commercially minded and comfortable working in a role where you have the autonomy to shape the agenda.
- Experience with Kantar, Circana, IRI, dunnhumby or similar research and analytics platforms would be advantageous.
Interested in finding out more? If you're ready for a role where your insights can make a real difference, get in touch with The Advocate Group for a confidential conversation.
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.
Category Insights Manager in London employer: The Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to diverse opportunities for professional development while working on impactful projects that shape the future of QSR partnerships across Europe. Enjoy the benefits of a hybrid work model, competitive compensation, and a commitment to sustainability that makes your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Category Insights Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Advocate Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Advocate Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Advocate Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Advocate Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Insights Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Advocate Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Advocate Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Advocate Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Advocate Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Advocate Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Advocate Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
