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- Tasks: Lead and develop a high-performing sales team in London's luxury drinks market.
- Company: Join a premium, heritage-led drinks business with a strong presence in prestigious venues.
- Benefits: Competitive salary, bonus, car allowance, and opportunities for career growth.
- Other info: Fast-paced environment with a focus on collaboration and strategic planning.
- Why this job: Make a significant impact on brand positioning in London's vibrant On Trade scene.
- Qualifications: Extensive experience in senior sales roles within Wine or Spirits and strong leadership skills.
The Advocate Group are delighted to be working with a premium, heritage-led drinks business, renowned for its luxury positioning and exceptional presence across the UK On Trade. With a strong footprint in some of London’s most prestigious venues, the business continues to lead the way in delivering best-in-class brand experiences.
We’re recruiting for a London Sales Manager to take full ownership of the capital’s On Trade channel. This is a high-impact leadership role where you’ll be responsible for driving commercial performance, leading a high-performing team, and shaping the London strategy in collaboration with senior leadership.
Responsibilities include:
- Manage and develop key On Trade accounts across London, ensuring best-in-class brand execution and performance.
- Develop and implement a London-focused On Trade strategy in collaboration with the Sales Director.
- Lead and develop a team of direct reports, fostering a high-performance and collaborative culture.
- Own and manage budgets, delivering against volume, value, and margin targets.
- Strengthen brand positioning across luxury and high-profile venues through strategic account planning.
- Collaborate with Trade Marketing and Events teams to deliver impactful activations and annual plans.
- Ensure optimal listings, pricing, and premium visibility across key customer menus and venues.
- Provide regular performance updates, insights, and strategic recommendations to senior stakeholders.
- Support wider business initiatives through events, training, and customer engagement activities.
About You:
- Extensive experience in a senior sales or commercial role within Wine or Spirits.
- Strong network and deep understanding of the London On Trade, particularly within luxury and high-end venues.
- Proven track record of leading and developing high-performing teams.
- Strong commercial acumen with experience managing budgets and delivering against revenue targets.
- Ability to develop and execute strategic, market-level commercial plans.
- Confident communicator with the ability to influence senior stakeholders and external partners.
- Experience working cross-functionally with marketing, brand, and events teams.
- Highly organised, adaptable, and comfortable operating in a fast-paced environment.
If this sounds like the right next step in your career, I’d love to hear from you.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in learning more about our opportunities or how we can support your career, please get in touch.
London Sales Manager employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land London Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of London Sales Manager. Highlight your leadership skills and commercial acumen, and don’t forget to showcase your passion for the luxury drinks sector.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining the team.
We think you need these skills to ace London Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the London Sales Manager role. Highlight your experience in the On Trade sector and any leadership roles you've held. We want to see how your background aligns with our luxury brand positioning!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how you can drive commercial performance. Be sure to mention specific achievements that demonstrate your ability to lead high-performing teams.
Showcase Your Network: Since this role requires a strong network within London's On Trade, don’t forget to mention key relationships you've built. We love seeing candidates who can leverage their connections to strengthen brand positioning in luxury venues.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Advocate Group
✨Know Your Stuff
Before the interview, dive deep into the company’s history and its position in the luxury drinks market. Understand their brand values and recent campaigns, especially in the On Trade sector. This knowledge will help you demonstrate your genuine interest and align your experience with their goals.
✨Showcase Your Leadership Skills
Prepare specific examples of how you've successfully led teams in the past. Highlight instances where you developed high-performing teams or implemented strategies that drove commercial success. This is crucial for a role that requires strong leadership and team management.
✨Be Ready to Discuss Strategy
Think about how you would approach developing a London-focused On Trade strategy. Be prepared to discuss your ideas on account management, brand positioning, and collaboration with marketing and events teams. This shows you’re proactive and ready to contribute from day one.
✨Engage with Questions
Prepare thoughtful questions that show your understanding of the role and the industry. Ask about their current challenges in the On Trade channel or how they measure success in brand execution. This not only demonstrates your interest but also helps you gauge if the company is the right fit for you.