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- Tasks: Manage key retail accounts and drive growth through strategic planning and customer relationships.
- Company: Join Lotus Bakeries, a leader in the snack industry with iconic brands.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Exciting opportunity for career advancement in a fast-paced industry.
- Why this job: Take ownership of high-profile accounts and make a real impact on brand growth.
- Qualifications: Experience in account management and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
We're exclusively partnering with Lotus Bakeries on a major commercial growth project, supporting a number of hires across National Account Management and Category Management. With a portfolio that includes Lotus Biscoff, TREK, Nakd, Peter's Yard and BEAR, this investment reflects a clear commitment to accelerating performance across some of the most recognisable and high growth brands in the category.
This is a brilliant opportunity to take ownership of high street and discount customers, with real accountability and exposure to the wider commercial strategy.
Key Responsibilities- Own and manage key high street and discount retail accounts, building strong and effective customer relationships
- Drive growth across your accounts, identifying opportunities to increase distribution, visibility and sales
- Lead day-to-day customer management including promotional planning, pricing and trade spend tracking
- Analyse performance data and customer insight to inform decision making and drive account performance
- Support and contribute to joint business planning and longer-term customer strategy
Key Account Manager (High Street & Discounters) employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager (High Street & Discounters)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Lotus Bakeries or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Lotus Bakeries' brands and their market strategies. Show us you’re not just another candidate but someone who’s genuinely interested in driving growth for their key accounts.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you’ve successfully managed accounts in the past. We want to hear about your strategies for increasing distribution and visibility – make it relatable and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Key Account Manager (High Street & Discounters)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience with high street and discount retail accounts, and showcase any relevant achievements that demonstrate your ability to drive growth and build strong customer relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about working with brands like Lotus Biscoff and how your skills align with the responsibilities outlined in the job description. Keep it engaging and personal.
Showcase Your Analytical Skills: Since analysing performance data is key in this role, make sure to mention any experience you have with data analysis or insights. Give examples of how you've used data to inform decisions and drive account performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in the brands you'll be managing, like Lotus Biscoff and TREK. Understand their market positioning, recent campaigns, and how they stack up against competitors. This knowledge will show your passion and readiness to drive growth.
✨Prepare for Data-Driven Discussions
Since the role involves analysing performance data, brush up on your analytical skills. Be ready to discuss how you've used data to inform decisions in past roles. Bring examples of how you’ve identified opportunities for growth through data insights.
✨Showcase Your Relationship-Building Skills
This position is all about managing key accounts, so be prepared to share specific examples of how you've built strong relationships with clients. Highlight your communication style and any strategies you've used to maintain and grow these partnerships.
✨Think Long-Term Strategy
The job involves contributing to joint business planning and long-term customer strategy. Come prepared with ideas on how you would approach this. Think about how you can align your goals with the company’s vision and demonstrate your strategic thinking during the interview.