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For Companies At a Glance
- Tasks: Manage key accounts and drive sales growth in the vibrant cider industry.
- Company: Join a well-known cider business shaping the On Trade across the UK.
- Benefits: Competitive salary, performance bonus, travel expenses covered, and company tech.
- Why this job: Take ownership of iconic accounts and make a real impact on sales.
- Qualifications: 2-4+ years in On Trade sales with a proven track record.
- Other info: Work in a high-energy team that rewards ambition and results.
The predicted salary is between 28800 - 48000 £ per year.
Join a well-known cider business that’s shaping the On Trade across the UK. This is a chance to work with iconic pub companies and regional brewers, in a high-energy, commercially-focused environment where ownership, ideas, and ambition are rewarded. You’ll have real autonomy over your accounts, the ability to build strong relationships, and the opportunity to make a measurable impact on sales growth.
The Role: I’m looking for a Key Account Manager (On Trade) to cover the South (ideally along the M4/M5 corridor). This is a field-based role, managing a portfolio of established accounts while developing new opportunities across pubs and regional brewers. You’ll be responsible for achieving sales, revenue, and profit targets, while building long-term, strategic relationships with customer teams and on-trade outlets.
You Will:
- Own and grow a defined customer base, including head office teams, sales teams, and on-trade outlets.
- Develop and execute account plans across existing stockists and prospect accounts.
- Build strong relationships with Procurement, Commercial, Sales, and Marketing teams.
- Implement channel activity and marketing initiatives in line with brand strategy.
- Maintain accurate records, track performance in CRM, and report insights to influence business decisions.
- Stay ahead of the market through detailed knowledge of accounts, competition, and emerging opportunities.
About You:
- 2–4+ years’ experience in On Trade sales, ideally working with pub companies and regional brewers.
- Proven track record of meeting or exceeding sales targets.
- Highly organised and able to manage a large geographical territory.
- Confident, relationship-led seller who can influence at all levels.
- Field-based, ideally living in or near the South (M4/M5 corridor).
Extra Points if You:
- Have experience collaborating with wholesalers or RTM partners.
- Already have a strong network in On Trade accounts.
- Are commercially minded, proactive, and passionate about quality drinks.
Benefits:
- Competitive base salary + performance bonus.
- Expenses covered for travel and entertaining, plus company laptop and phone.
- Real autonomy and opportunity to shape the brand in your territory.
- Work in a high-energy, ambitious team that rewards results.
If you’re ambitious, commercially savvy, and ready to make your mark in On Trade sales, this is your chance to join a well-known cider business and take ownership of iconic accounts while driving growth across the South.
Key Account Manager - Cheltenham employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager - Cheltenham
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to On Trade sales. Think about how you can demonstrate your relationship-building skills and past successes in similar roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Key Account Manager - Cheltenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Key Account Manager role. Highlight your experience in On Trade sales and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the cider industry and your ability to build strong relationships. We love seeing candidates who can express their enthusiasm and fit for the role.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you exceed sales targets? How did you grow your accounts? We’re all about results, so make sure to highlight your successes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at The Advocate Group
✨Know Your Accounts
Before the interview, dive deep into the accounts you'll be managing. Research their history, current challenges, and any recent news. This will not only show your enthusiasm but also help you discuss how you can add value to their business.
✨Showcase Your Sales Success
Prepare specific examples of how you've met or exceeded sales targets in the past. Use metrics to quantify your achievements, as this will demonstrate your ability to drive results and make a measurable impact on sales growth.
✨Build Relationships Virtually
Since this role is field-based, highlight your experience in building relationships remotely. Discuss strategies you've used to connect with procurement and sales teams, and how you maintain those relationships over time.
✨Stay Ahead of the Game
Familiarise yourself with the competition and emerging trends in the On Trade sector. Be ready to discuss how you would leverage this knowledge to develop account plans and marketing initiatives that align with the brand strategy.
