At a Glance
- Tasks: Lead a dynamic team to drive growth in the On Trade spirits sector.
- Company: Join a leading Spirits business with a focus on innovation and growth.
- Benefits: Competitive salary, car allowance, bonus, and opportunities for career advancement.
- Other info: Ideal for ambitious leaders ready to challenge the status quo.
- Why this job: Shape the future of the On Trade channel and make a real impact.
- Qualifications: Experience in Drinks On Trade and strong analytical skills required.
The predicted salary is between 59576 - 70000 £ per year.
We are working with a leading Spirits business that is looking for a Head of National On Trade to take ownership of their channel strategy and drive the next phase of growth across their key On Trade partnerships. This is a unique opportunity for a commercially driven leader who can combine strategic thinking with hands-on execution. The business is looking for someone who can challenge the status quo, bring fresh ideas, and create a more data-led and structured approach to their On Trade function.
You will play a key role in shaping the future of the channel, improving commercial performance, strengthening customer partnerships, and ensuring significant investment delivers measurable return.
Key Responsibilities:- Lead and develop a high-performing National Team On Trade team
- Own and drive the On Trade strategy across key national customers, including M&B and Stonegate
- Build and strengthen relationships with strategic accounts, identifying new opportunities for growth
- Create improved reporting, forecasting and commercial processes to provide greater visibility of performance
- Develop a more analytical approach to customer planning, investment and ROI measurement
- Review and optimise trade marketing investment, ensuring activity delivers clear commercial outcomes
- Challenge existing ways of working and introduce innovative approaches to increase brand presence and sales performance
- Lead negotiations, joint business planning and commercial conversations with key customers
- Proven experience within Drinks On Trade, ideally across spirits, beer, wine or premium beverages
- A strong understanding of national On Trade customers and how to unlock growth within these accounts
- A commercially minded leader who can influence internally and externally
- Experience managing and developing customer-facing sales teams
- Someone who has successfully challenged traditional approaches and delivered tangible business growth
- Strong analytical skills with the ability to use data to shape decisions and measure ROI
- A high-energy, entrepreneurial mindset with the confidence to challenge and disrupt
- A track record of delivering measurable results, whether through revenue growth, distribution gains, improved execution or customer partnerships
This role would suit someone who is ambitious, commercially curious and excited by the opportunity to build something rather than simply maintain the status quo.
If the role and responsibilities sound like they are a fit for you, then I’d love to speak to you!
Head of National On Trade employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of National On Trade
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of National On Trade at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of National On Trade. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of National On Trade
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
