At a Glance
- Tasks: Drive sales and build relationships in the foodservice industry across North England.
- Company: Join a leading world-food specialist known for bold flavours and rapid growth.
- Benefits: Competitive salary, 25% bonus, car allowance, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to engage with chefs and operators at events.
- Why this job: Make an immediate impact and own your territory with autonomy and creativity.
- Qualifications: 2 years of FMCG sales experience, strong communication, and problem-solving skills.
The predicted salary is between 38000 - 42000 £ per year.
Ready to take ownership of a territory where your impact is felt immediately? We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs, and casual dining groups. Their Foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North.
This isn’t a “maintain the status quo” type of role. This is a hands-on, on-the-ground commercial role where you’ll nurture key accounts, hunt new business, and influence how operators experience some of the most exciting products in foodservice.
What You’ll Be Doing
- You’ll be the face of the brand across your region — building relationships, solving problems, and opening doors.
- You’ll work with chefs, buyers, operators, and wholesalers to grow distribution, increase rate of sale, and elevate product visibility.
- Manage, grow, and retain key accounts across the North.
- Hunt and convert new business across restaurants, wholesalers, and foodservice operators.
- Deliver commercial targets across sales value, volume, and profit.
- Build strong customer relationships through regular site visits, sampling sessions & menu engagement.
- Shape pricing, promotions, and joint business plans.
- Analyse sales data to forecast, plan, and spot opportunities.
- Maintain detailed journey plans and territory action plans.
- Partner with internal teams across supply chain, customer service, transport, and national accounts.
- Ensure cash collections and trading terms are met.
- Represent the business at events, customer meetings, and trade shows.
About You
You’re proactive, commercially sharp, and genuinely motivated by growth. You thrive in front of customers, love being out in the field, and you’re comfortable owning a region with autonomy. You’ll likely bring:
- 2 years of FMCG sales experience (Foodservice experience strongly preferred).
- A proven track record of developing and winning business.
- Strong communication and negotiation skills.
- Confidence working with data, numbers, and commercial plans.
- Great organisational discipline - journey plans, reports, forecasting.
- A self-starter mentality with strong problem-solving skills.
- A passion for food and the operators who bring it to life.
Interested? Hit APPLY or send your CV directly to (url removed). Let’s talk.
Field Sales Representative employer: The Advocate Group
Aimia Foods is an exceptional employer that prioritises the growth and development of its employees while fostering a collaborative and innovative work culture. With a focus on building strong relationships in the Contract Catering and Travel sectors, team members enjoy the flexibility of a home-based role combined with the excitement of regular travel, all within a supportive environment that values personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Representative
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and role-playing scenarios. Think about how you’d handle specific sales situations or challenges in the field. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Field Sales Representative
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Field Sales Representative role. Highlight your FMCG sales experience and any foodservice knowledge you have, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about foodservice and how your proactive approach can drive results. Be specific about your achievements and how they relate to the job.
Showcase Your Data Skills:Since the role involves analysing sales data, make sure to mention any relevant experience you have with data analysis or forecasting. We want to see how you can use numbers to spot opportunities and drive growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at The Advocate Group
✨Know Your Territory
Before the interview, research the North England foodservice market. Understand the key players, trends, and challenges in the area. This will show your potential employer that you’re proactive and ready to hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of how you've successfully managed accounts or hunted new business in the past. Use metrics to highlight your achievements, like percentage growth in sales or number of new clients acquired. This will demonstrate your capability to deliver results.
✨Build Rapport with the Interviewers
Remember, this role is all about relationships. Practice building rapport during the interview by being personable and engaging. Ask questions about their experiences and share relevant anecdotes that connect with what they say.
✨Demonstrate Your Problem-Solving Skills
Be ready to discuss how you've tackled challenges in previous roles. Think of specific scenarios where you identified a problem, developed a solution, and implemented it successfully. This will highlight your proactive approach and self-starter mentality.
