Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting brand activations in premium pubs and bars across the North.
- Company: Join a globally recognised drinks brand with a rich heritage.
- Benefits: Competitive salary, car allowance, bonus, and autonomy in your role.
- Why this job: Make a real impact by bringing brands to life in high-end venues.
- Qualifications: Experience in field sales or marketing within drinks or FMCG sectors.
- Other info: Dynamic role with opportunities for growth and collaboration.
Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country.
If you thrive on bringing brands to life in premium pubs, bars and high-end venues, this is a role with visibility, autonomy and real influence.
Responsibilities include:- Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high-end venues.
- Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution.
- Identify, plan and deliver flagship activations within high-potential and priority partner outlets.
- Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase.
- Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans.
- Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight.
- Experience in On Trade commercial, field sales or customer/channel marketing within drinks or FMCG.
- Strong understanding of outlet-level activation, visibility and experiential execution.
- Confident managing multiple projects across multiple venues with pace and precision.
- Commercially aware able to balance brand standards with customer objectives and operational realities.
- Comfortable working field-based, independently and cross-functionally.
- Energetic, organised and solutions-focused, with a genuine passion for the On Trade.
If you’re excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact apply today.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help further your career, please contact us today.
Field Activation Manager - North employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Activation Manager - North
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show up and shine! If you get the chance to attend any industry events or trade shows, make sure you’re there. Bring your A-game, engage with brands, and showcase your passion for the On Trade. It’s all about making those connections and leaving a lasting impression.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. Sometimes, the best opportunities are created rather than found!
✨Tip Number 4
Prepare for interviews like it’s game day! Research the company, understand their brand strategy, and think about how you can bring that to life in the On Trade. Practice your pitch and be ready to discuss how your experience aligns with their goals. Confidence is key!
We think you need these skills to ace Field Activation Manager - North
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Activation Manager role. Highlight your experience in On Trade commercial and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about bringing brands to life in premium venues. Share specific examples of your past successes in activation and how they relate to what we do at StudySmarter.
Showcase Your Understanding of the Industry: Demonstrate your knowledge of the drinks or FMCG sector in your application. We love candidates who are commercially aware and can balance brand standards with customer objectives. Let us know you’re in the know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their heritage, values, and what makes them stand out in the premium drinks market. This knowledge will help you demonstrate your passion and alignment with the company's vision.
✨Showcase Your Activation Experience
Prepare specific examples of past field activations you've led or been a part of. Highlight how you translated brand strategies into successful in-venue executions, especially in premium pubs and bars. This will show your practical experience and ability to deliver results.
✨Demonstrate Commercial Awareness
Be ready to discuss how you balance brand standards with customer objectives. Think of scenarios where you've had to make tough decisions that impacted both sides. This will illustrate your understanding of the commercial landscape and your strategic thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's activation strategies and future plans. This not only shows your interest but also gives you a chance to assess if the role aligns with your career goals. Plus, it demonstrates your proactive approach and engagement.
