Senior National Account Manager in City of Westminster

Senior National Account Manager in City of Westminster

City of Westminster Full-Time No working from home possible
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Senior National Account Manager - Grocery

London / South East - must be commutable to London

£65,000 + £5,000 car allowance + bonus

I'm working with one of the UK's leading functional soft drinks brands to recruit a Senior National Account Manager into their Grocery team.

This is a challenger brand in proper growth mode. The UK team is still small, but the brand has serious backing, strong investment, and a clear plan to go after the market properly. Globally the business is around £150m NSR, and the UK/Europe is now in investment mode with the \"gloves off\" to go and win.

The role will manage major Grocery customers, with accounts likely to include a mix of Sainsbury's, Asda, Waitrose and potentially Tesco. There's flexibility depending on the person, but the important bit is this: they need someone who knows UK Grocery, can handle pace, and is comfortable in a challenger brand where there isn't a huge team opening every door for you.

This isn't a steady \"tick the box\" NAM role. The business is launching and scaling new drinks propositions alongside its core range, and there's a big focus on growing responsibly, unlocking new space, and winning across multiple buying points - ambient, chilled and front of store.

Key Responsibilities:

  • Manage and grow key UK Grocery customers across a fast-growing soft drinks portfolio
  • Own customer plans, JBPs, forecasting, trade spend and P&L delivery
  • Build strong relationships with buyers and key customer stakeholders
  • Drive growth across core ranges while supporting major new product launches
  • Unlock opportunities across ambient, chilled and front-of-store buying teams
  • Work closely with internal teams across marketing, supply chain, category and finance
  • Keep pace with the admin, detail and execution that comes with high-growth Grocery
  • Bring energy, resilience and a \"go after it\" mindset to a fast-moving challenger brand

What we're looking for:

  • Strong NAM/SNAM experience within UK Grocery
  • Drinks experience would be ideal, but not essential if the person has the right mindset
  • Experience managing major retailers and working through range reviews, JBPs and negotiations
  • Someone who has had enough time in Grocery to take a few war wounds and understand how the channel really works
  • Strong relationship builder who can handle buyers and keep pushing when doors don't open easily
  • Organised and commercially sharp - able to manage pace, detail and multiple priorities
  • Challenger brand / SME experience would be ideal, but big business backgrounds can work if you genuinely want that environment
  • Hungry, energetic and resilient - this business is in growth mode and needs someone who wants to win

This is a brilliant opportunity for someone who wants to join a brand with momentum, investment and a proper growth agenda. The product is on trend, all natural, and the business is backing it with significant marketing spend and above-the-line activity.

Find out more about our available opportunities or how we can help you further

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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Senior National Account Manager in City of Westminster employer: The Advocate Group

The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to diverse opportunities for professional development while working on impactful projects that shape the future of QSR partnerships across Europe. Enjoy the benefits of a hybrid work model, competitive compensation, and a commitment to sustainability that makes your role both meaningful and rewarding.

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Contact Details:

The Advocate Group Recruitment Team