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- Tasks: Drive growth by winning new customers in the education and public sector.
- Company: Join TĹ· Nant Water, a dynamic premium water company with a strong portfolio.
- Benefits: Competitive salary, opportunities for growth, and a chance to make a real impact.
- Why this job: Be a key player in expanding our reach and visibility across influential sectors.
- Qualifications: Experience in sales with strong relationships in education and public sector channels.
- Other info: Fast-paced environment with significant opportunities for motivated individuals.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Drive growth. Win new customers. Make real impact. Join one of the UK's most dynamic premium water companies. TĹ· Nant Water produces and distributes a portfolio of leading water brands across four production sites in England, Scotland and Wales, including TĹ· Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give TĹ· Nant one of the strongest and most versatile water portfolios in the UK.
The company supplies customers across luxury hospitality, national hotel and QSR groups, wholesale and on‑trade distribution, retail and forecourts, travel‑catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues. Recognised in the Sunday Times 100 50 (2025), Tŷ Nant's rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This momentum is creating significant opportunities for talented people who want to make a meaningful impact in a fast‑scaling organisation.
We're now hiring a New Business Sales Manager to spearhead Foodservice growth and open new routes to market, while expanding distribution across the Public Sector, including Workplace, Education, Healthcare and wider government‑supported services. This is a pure new‑business role: mapping the market, identifying high‑value operators, building strong relationships, and converting opportunities into meaningful, scalable revenue. You'll drive wider availability for the portfolio, open strategic doors, and ensure our brands gain strong visibility across these nationally influential channels.
The role:
- Own and develop the new‑business cycle: sourcing, pitching and converting across routes to market and end customer.
- Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.
- Deliver compelling brand plans that showcase the TĹ· Nant range and ensure the correct fit by prospect type.
- Negotiate commercial agreements that drive profitable, sustainable growth.
- Manage the ongoing relationship with the customer looking at continuous growth and improvement.
- Champion the brand externally, representing a premium British business with huge potential.
About You:
- Bring existing relationships with key buyers and decision‑makers across Education, Healthcare, Defence and wider Public Sector channels, with strong knowledge of wholesale and route‑to‑market formats.
- A natural hunter who thrives on opening doors, creating new opportunities and securing high‑value accounts, not simply managing existing business.
- A proven track record of winning new accounts within wholesale‑led environments, foodservice groups or public‑sector frameworks, ideally within drinks or a closely related category.
- Commercially sharp, with the ability to build persuasive, data‑led pitches and negotiate confidently with senior stakeholders across multiple sectors.
- Resilient, energetic and motivated by targets, autonomy and fast‑paced growth environments.
If the role and responsibilities sound like they are a fit for you - then I'd love to speak to you!
New Business Sales Manager - Education And Wholesale in City of Westminster employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Sales Manager - Education And Wholesale in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education and public sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about building those relationships that can lead to new opportunities.
✨Tip Number 2
Do your homework! Research the companies you want to target and understand their needs. Tailor your pitch to show how TĹ· Nant can solve their specific challenges. This will make you stand out as someone who truly gets their business.
✨Tip Number 3
Practice your pitch! Whether it’s a casual chat or a formal meeting, being able to confidently present Tŷ Nant’s offerings is key. Rehearse with friends or colleagues to refine your delivery and ensure you’re ready to impress.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed. Make sure your application highlights your experience in winning new accounts and your passion for driving growth in the public sector. We want to see how you can make a real impact with us!
We think you need these skills to ace New Business Sales Manager - Education And Wholesale in City of Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving growth and making an impact in the public sector. Share why you’re drawn to Tŷ Nant and how you can contribute to our mission.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in new business sales, especially within education and healthcare. We love seeing specific examples of how you've opened doors and secured high-value accounts. Don’t just list your duties; show us your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to connect your background with what we’re looking for in a New Business Sales Manager. Be clear about how your skills align with our needs and why you’re the perfect fit for this fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Tŷ Nant!
How to prepare for a job interview at The Advocate Group
✨Know Your Market
Before the interview, dive deep into understanding the education and public sector markets. Familiarise yourself with current trends, key players, and potential challenges. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Relationships
Since this role requires existing relationships with key buyers, be prepared to discuss your network. Bring examples of how you've leveraged these connections in the past to win new business. This will highlight your ability to open doors and create opportunities.
✨Prepare a Winning Pitch
Craft a compelling pitch for TĹ· Nant's products tailored to the public sector. Think about how you would present the brand's value proposition to different stakeholders. Practising this will not only boost your confidence but also showcase your commercial acumen during the interview.
✨Demonstrate Your Resilience
This role is all about driving growth in a fast-paced environment. Be ready to share examples of how you've overcome challenges or setbacks in previous roles. Highlighting your resilience and motivation will resonate well with the interviewers looking for a dynamic New Business Sales Manager.
